BUSINESS

Why bigger isn't always better in business

Business, Published on 15/06/2015

» Bigger is not always better when it comes to succeeding in business. Who, for example, makes the most money producing tyres? It's not Bridgestone, the industry's global scale leader. Germany's Continental AG takes home three times more profit than Bridgestone and by far the tyre industry's economic leader. How? What the smaller company lacks in scale it makes up for with lower manufacturing costs and a more lucrative customer mix.