Showing 1 - 10 of 216
Major supermarket chain stops advertising on TV in France
AFP, Published on 08/01/2026
» PARIS - The German deep-discount food retailer Lidl has announced that it would stop advertising on broadcast television in France, where it is one of the country’s top advertisers.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Minister clarifies digital services accord
Business, Wichit Chantanusornsiri, Published on 11/11/2025
» The Agreement on Reciprocal Trade between the US and Thailand regarding the exemption of import duties on digital services concerns the downloading of cross-border digital goods, not the provision of cross-border services or e-service tax, says Finance Minister Ekniti Nitithanprapas.
Regional banks struggle with personalisation
Business, Published on 04/11/2025
» An industry poll conducted by the global analytics software firm FICO has revealed the challenges banks in Asia Pacific face in delivering real-time, tailored customer experiences.
Digital reciprocity on the horizon
Business, Suchit Leesa-nguansuk, Published on 28/10/2025
» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Influencers and online sellers in Thai taxman’s sights
Wichit Chantanusornsiri, Published on 16/10/2025
» The Revenue Department has reiterated that all individuals who earn income — regardless of the source, including from online sales or influencer activities — are required to file and pay income tax.
Janey's lucrative livestream a 'marketing masterclass'
Post Reporters, Published on 16/10/2025
» Thammasat University has hailed singer Ratchanok "Janey" Suwannaket's record-breaking livestream commerce success as a marketing masterclass in using fun and collaboration to drive Thailand's highest-ever sales.
US to impose 100% tariff on movies made outside the country
Reuters, Published on 29/09/2025
» The United States will impose a 100% tariff on all movies made outside the country, US President Donald Trump said in a post on Truth Social on Monday.
Mad Unicorn out to win Thai brands a global presence
Business, Suchit Leesa-nguansuk, Published on 25/09/2025
» Komsan Lee, founder of Flash Group, Thailand's first unicorn company, has set his sights on bringing Thai brands to the global stage through his new business Mad Unicorn.