Showing 1 - 10 of 135
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Instant commerce reshaping Thai retail
Business, SUCHIT LEESA-NGUANSUK, Published on 02/02/2026
» The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.
Thai tourism targets high-value Russian market, Yango Ads Q3 2025 Travel Analytics Report
Suchit Leesa-nguansuk , Published on 19/12/2025
» Thailand’s tourism sector needs to make a strategic and decisive pivot, moving beyond volume-based tourism to target the high-value Russian‑speaking market.
2026 media spending set to grow less than 1%
SUCHIT LEESA-NGUANSUK, Published on 16/12/2025
» The value of media advertising in Thailand is expected to grow by less than 1% in 2026 to 86.2 billion baht due to ongoing economic challenges.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Taking the sting out of AI
Business, Suchit Leesa-nguansuk, Wichit Chantanusornsire and Lamonphet Apisitniran, Published on 25/08/2025
» While some industry leaders view artificial intelligence (AI) as reducing Thai white-collar jobs, others say the technology augments jobs, enhancing creativity as those ready to learn new things should thrive.
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.