Showing 1 - 10 of 222
12-hour backlash
Oped, Postbag, Published on 25/03/2026
» Re: "Nurses oppose 12-hour shifts", (BP, March 23).
YouTube to introduce 30-second non-skippable ads on smart TVs
Life, Published on 16/03/2026
» Google has announced plans to introduce 30-second non-skippable advertisements on YouTube for smart TVs, a move aimed at helping brands reach audiences watching the platform on internet-connected televisions.
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Phyathai Hospital reveals how it cracked social media and transformed its digital business
Published on 26/02/2026
» In a country where over 94% of the population has internet access and spends at least three hours a day on social media, the digital landscape has become one of the most competitive arenas for attention. At the same time, “health” continues to rise as one of the most searched and followed topics, with more than 89.3% of users seeking health-related information online every day.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Instant commerce reshaping Thai retail
Business, SUCHIT LEESA-NGUANSUK, Published on 02/02/2026
» The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.
It's the economic history, stupid
Oped, Iker Saitua, Published on 14/01/2026
» Every year, I walk into a first-year lecture hall in Bilbao at the University of the Basque Country (EHU) and watch shoulders slump. The title of the course I'm teaching -- "Economic History" -- draws a similarly dejected reaction from my students: "Meh." "Boooring." "What's this even for?" Some call it "the history class", as if it belonged to another century.
10 pieces of tech jargon that confused us in 2025
New York Times, Published on 01/01/2026
» NEW YORK — As a tech journalist for the past 20 years, I have had a front-row seat to the slow death of the English language, driven by the engineers and marketers of Silicon Valley who use clunky abbreviations, awkward jargon and meaningless superlatives to describe the latest innovations.
FreakOut Thailand: Redefining Digital Marketing with an AI Technology-Driven Approach
Published on 27/12/2025
» In the fast-paced digital landscape of Southeast Asia, AI has become the defining factor for success. For FreakOut Thailand, a Bangkok-based subsidiary of the Japanese ad-tech pioneer FreakOut Holdings, Inc., winning consumer attention lies not just in creating ads, but in the proprietary technology that delivers them. By combining Japanese engineering precision with local market expertise, FreakOut Thailand is setting a new standard for how brands leverage technology to build awareness and drive performance.