Showing 1 - 10 of 29
War to take toll on local marketing allocations
Kuakul Mornkum, Published on 07/03/2026
» Marketing spending is likely to decline further as geopolitical conflicts influence consumer sentiment, according to the Marketing Association of Thailand (MAT).
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Venezuela's El Dorado, where gold is currency of the poor
AFP, Published on 17/06/2025
» EL DORADO — In the Venezuelan mining community of El Dorado, the majority of residents carry around gold instead of cards or cash to pay for groceries.
Call to guard against complacency
Business, Yuthana Praiwan, Published on 09/01/2025
» Thailand should not face severe economic uncertainties this year, but entrepreneurs need to start adjusting their businesses based on global lifestyle and environment trends, say business leaders.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Stronger branding urged for marketers
Business, Kuakul Mornkum, Published on 05/12/2024
» The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.
Marketers urged to look overseas for growth
Business, Kuakul Mornkum, Published on 08/07/2024
» Amid a sluggish trading environment, reduced purchasing power and high household debt, Thai marketers should look for new business opportunities in Asian countries, according to the Marketing Association of Thailand (MAT).
RX Tradex Announces Readiness for "Manufacturing Expo 2024"
Published on 18/06/2024
» RX Tradex is delighted to announce their readiness for the grand "Manufacturing Expo 2024" at BITEC, Bangkok. This industry-leading event will feature seven specialised trade shows and exhibition spaces showcasing cutting-edge innovations and technologies from over 2,000 brands across 30 countries. In Collaboration with government agencies, the event aims to provide intellectual nourishment to professionals from all manufacturing sectors through exceptional academic seminars, targeting over 95,000 visitors this year.
3% hike in marketing spending forecast next year
Business, Suchit Leesa-nguansuk, Published on 18/11/2023
» The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.