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Srettha outlines 'soft power' vision for Thai athletes
News, Published on 11/07/2025
» Former prime minister Srettha Thavisin has reaffirmed the Pheu Thai Party's commitment to harnessing sports as a major driver of Thailand's soft power, citing its cultural, commercial, and diplomatic potential.
Thaksin talks up new ‘soft power’ push
Published on 09/07/2025
» After being conspicuously quiet during two weeks of high political drama in Thailand, former prime minister Thaksin Shinawatra returned to the public eye on Wednesday with a splash — talking up his daughter’s favourite project.
Soft power high on the agenda
News, Published on 09/07/2025
» Thailand is advancing its soft power push, with the country's creative culture playing an increasingly key role, suspended Prime Minister Paetongtarn Shinawatra said on Tuesday.