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The 2021 Guru awards
Guru, Eric E Surbano, Published on 24/12/2021
» As the year comes to a close and we're all looking back at the past 12 months with introspection, at Guru we will stick to time-honoured tradition of being reflectively snarky. Like any other year, 2021 had no shortage of cringe-worthy and WTF moments. So before we head into the new year with resolutions we'll give up on halfway through the first month of 2022, let's roll out the metaphorical red carpet as we award moments from the eventful year. It's time for this year's edition of the Guru Awards.
Happy birthday Uniqlo
Life, Noko, Published on 07/10/2021
» Ten years ago, Uniqlo chose an auspicious date, Sept 9, for its launch in Thailand.
A Frame Has No Name
Guru, Mika Apichatsakol, Published on 15/07/2016
» We're not unimpressed by the option of frames and shades spectacle labels have to offer this season. Oh no, not at all. Just the names of all their fabulous products are kind of a downer when getting round to ordering new glasses: "I'd like to get the RX4246V please" or "the SPR 56S". Geez, even typing that felt like accounting. Wouldn't it be added value to the consumer's experience to have more relevant and memorable product names to recite with enthusiasm at checkout? That's why we decided to rechristen some of our favourite designer eyewear from this season. You're welcome.