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HAKUHODO FIRST unveils five advertising trends to watch in 2024
Published on 08/12/2023
» HAKUHODO F1RST announced their 20 years of success in creating desirable behaviour among the right target groups to generate the most efficient results for clients and brands through "Driving People's Actions".
Consumers in the Now Normal
Business, Published on 16/06/2022
» As the world continues to change, consumer behaviour is changing rapidly, forcing businesses to constantly adapt. Over the past two years, the coronavirus pandemic has brought about a host of changes that came to be known as the New Normal, but they might be better be described as the "Now Normal" since they are persisting even as health risks recede. In short, we all have to learn and adapt to new ways of living.
Happiness down, expenses up
Business, Published on 06/08/2021
» Many Thai consumers are spending more, even as the difficult economic conditions caused by the third wave of Covid-19 bring more stress and unhappiness, a new consumer survey shows.
Survey reveals less willingness to spend
Business, Published on 04/06/2021
» Thais' willingness to spend has dropped slightly from last year, while their happiness remains at the same level, according to a survey by Hakuhodo Institute of Life and Living Asean (Thailand), in collaboration with Spa-Hakuhodo Co.