Showing 1 - 10 of 67
Magnolia to work on innovation hub
Business, Nanat Suchiva, Published on 13/07/2018
» True Digital Park has joined hands with Magnolia Quality Development Corporation Ltd, the developer of Whizdom 101 luxury condominium, to transform True Digital Park into a digital innovation hub.
DAAT: Digital ad spending to rise 16% on better tools
Business, Nanat Suchiva, Published on 23/06/2018
» Digital ad spending in Thailand is expected to increase by 16% to 14.3 billion baht this year based on the ongoing digital transformation, which offers more effective tools in reaching individuals, says Supachai Parchariyanon, the president of the Digital Advertising Association Thailand (DAAT).
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Far East buys remaining bit of Fame Line
Business, Nanat Suchiva, Published on 02/02/2018
» The advertising firm Far East DDB Plc has clinched a deal to buy the final 13.5% stake in Thai ad agency Fame Line to strengthen its business in the future.
Nielsen debuts ratings tool
Business, Nanat Suchiva, Published on 09/11/2017
» Nielsen Thailand has launched a multi-screen ratings measurement in Thailand for the first time in a bid to help marketers and media owners target offline and online audiences more effectively.
Get out of comfort zone, admen urged
Business, Nanat Suchiva, Published on 21/09/2017
» As the culture of creating and consuming content has radically changed with new technology, the advertising industry needs to adapt to stay afloat, say industry experts at the Adman Awards & Symposium 2017.
Dentsu Thailand stresses fundamentals as ad spending slides
Business, Nanat Suchiva, Published on 14/09/2017
» As the media landscape and regulations change, advertising agencies need to focus more on fundamental approaches to help brands effectively communicate their messages to consumers, says Dentsu Thailand, an affiliate of the Japan-based ad firm.
Billionaires play big in digital TV game
Business, Nanat Suchiva, Published on 04/09/2017
» The media business and billionaires seem to attract each other.
Digital ad spending forecast to top B12.2bn
Business, Nanat Suchiva, Published on 30/08/2017
» Thailand's digital ad spending is expected to top 12.2 billion baht this year, as brand owners and advertisers move to capitalise on the medium's ability to reach a broad array of consumers, as well as benefit from its cost-saving potential.
Still life left in struggling newspaper giants
Business, Nanat Suchiva, Published on 23/08/2017
» Are newspapers dying? The question has been widely debated and sounds dreadful to print journalists in Thailand right now.