BUSINESS

New online commerce surges in Thailand

Business, Komsan Tortermvasana, Published on 06/07/2023

» So-called "shoppertainment", where content and commerce converge on a platform, has become the next era of online commerce, expected to be worth US$1 trillion across Asia-Pacific by 2025, says Sirinit Virayasiri, head of business marketing for Thailand TikTok.