BUSINESS

A 'nudge' from Japan

Asia focus, Published on 16/10/2017

» Back in 2009, behavioural economist Richard Thaler found a kindred spirit in a small museum nestled in the heart of Tokyo. This year's Nobel Prize winner in economics was struck by the simple words of the calligrapher and poet Mitsuo Aida, written with brash, broad strokes in black ink.