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Mondelēz Thailand Drives Growth Through Consumer-Led Innovation
Published on 12/12/2024
» Mondelēz International (Thailand) Co., Ltd. has marked another exceptional year, driven by innovative marketing strategies and premium products that have resonated with Thai consumers. Standout campaigns including the viral Oreo Pokémon collaboration, new Halls XS flavours "Cola Chill" and "Lemon Soda," and Dentyne Splash Lychee enriched with collagen and vitamin C, have showcased the company's innovative capabilities. The global partnership between Oreo and Coca-Cola further catalysed Mondelēz's robust growth across all product categories, despite challenging economic conditions.
Advertisers scramble to curb ‘cancel’ damage
Online Reporters, Published on 22/08/2020
» Advertisers on Nation TV have sworn by their political neutrality after their brands became targets of “cancel culture” by Thai Twitter users.