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BUSINESS

Too soon to predict China tourism rebound

Business, Narumon Kasemsuk, Published on 28/02/2026

» Despite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilised.

BUSINESS

Thailand targets global AI hub status

Business, Suchit Leesa-nguansuk, Published on 28/02/2026

» Thailand is uniquely positioned to become a global artificial intelligence (AI) and digital infrastructure hub as it has already attracted a potential 5 gigawatts of data centre capacity, representing hundreds of billions of baht in infrastructure investment, by leveraging its geopolitical neutrality amid rising international tensions, says the Digital Council of Thailand (DCT).

BUSINESS

Asian shares poised for best February on record

Business, Nuntawun PolkuamdeeNareerat Wiriyapong, Published on 28/02/2026

» RECAP: Asian shares were mixed yesterday as concerns ‌about technology company valuations and geopolitical hotspots weighed on sentiment. But the MSCI Asia Pacific Index has gained 7.1% this month, making it the best February performance on record.

BUSINESS

EVA Air Launches Nonstop Service Between Taipei and Washington, D.C. on June 26

Published on 27/02/2026

» EVA Air will start a new route from Taipei to Washington, D.C. on June 26, offering four flights each week. With this new route, EVA Air’s North American network will grow to include 10 gateways, two of which will feature the new fourth-generation Premium Economy class and increase the total weekly flights to 98. This makes EVA Air the airline with the most destinations and the largest flight network from Taiwan to North America. Tickets are now available for booking at www.evaair.com.

BUSINESS

CP AXTRA spearheads retail technology

Business, Kuakul Mornkum, Published on 27/02/2026

» Amid rapidly changing customer behaviour, retail and wholesale businesses face new challenges. Shoppers are more sophisticated, embracing omni-channel retail as they shift buying habits, requiring operators to rethink their operational strategies.

BUSINESS

Prices of new Samsung Galaxy to rise by up to 20% in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/02/2026

» Rising memory component costs have pushed up launch prices for Samsung's latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand.

BUSINESS

Centara expands into budget hotels

Business, Molpasorn Shoowong, Published on 27/02/2026

» Centara Hotels & Resorts is targeting revenue growth of 15% this year, banking on a recovery in Thai tourism and diversified markets. The company will begin investing in the first phase of six budget hotels from 2026 to 2028 at petrol stations in partnership with PTT Oil and Retail Business (OR).

BUSINESS

Analysts see buoyant SET following rate cut

Nuntawun Polkuamdee, Published on 27/02/2026

» Analysts are lifting Stock Exchange of Thailand (SET) index estimates for 2026 after the Bank of Thailand's (BoT) Monetary Policy Committee (MPC) cut the policy rate by 25 basis points (bps) to 1.00%, the lowest level in nearly four years, triggering expectations of a market re-rating.

BUSINESS

Tomorrowland tickets on sale Feb 28

Business, Narumon Kasemsuk, Published on 27/02/2026

» The first full-scale Tomorrowland in Thailand is slated to launch ticket sales on Saturday including hotel packages after recording strong pre‑registration interest from more than 110 countries.

BUSINESS

E-commerce giants form Thai trade group

SUCHIT LEESA-NGUANSUK, Published on 26/02/2026

» Thailand needs a sustainable digital infrastructure to guarantee continued health of the industry, according to the Thai Digital Platform Trade Association (TDPA), a new trade group founded by major operators Grab, Lazada, Line Man Wongnai and Shopee.