OPINION

Nose for business: Smell, sell, repeat in Thai laundry culture

Nonthawat Phakham, Published on 28/01/2026

» Have you ever felt confused buying fabric softener or detergent in Thailand? I have. Choosing these products is no longer just about scent. They now offer features like UV protection, night-dry and indoor-dry formulas, quick or expert wash options, fast-wash, anti–colour-transfer technology and multiple scent variations for each formula.