Showing 1 - 10 of 394
Poll: E-commerce value estimated at B5.96tn
Business, Suchit Leesa-nguansuk, Published on 04/06/2024
» The value of Thailand's e-commerce market was estimated at 5.96 trillion baht in 2023, driven by the insurance, art, entertainment, recreation, retail and wholesale sectors, according to a survey carried out late last year by the Electronic Transactions Development Agency.
TikTok eyes live commerce expansion
Business, Suchit Leesa-nguansuk, Published on 17/05/2024
» TikTok Shop wants to promote Thai soft power through its live commerce events.
Making sense of Microsoft's local outlays
Business, Suchit Leesa-nguansuk, Published on 09/05/2024
» Microsoft's announcement last week of its first investment in a data centre region in Thailand is expected to enhance the country's digital ecosystem and could fuel competition in the data centre sector.
Many firms keen on SET listing
Suchit Leesa-nguansuk, Published on 29/04/2024
» Many local technology and IT-related firms are gearing up to launch initial public offerings (IPOs) on the Stock Exchange of Thailand (SET) in 2025 or 2026, emphasising strategies for business expansion and cost reduction.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Shopee puts live sales as its key to growth
Business, Suchit Leesa-nguansuk, Published on 28/03/2024
» E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.
Grab targets substantial growth in 2024
Business, Suchit Leesa-nguansuk, Published on 27/03/2024
» Grab Thailand aims for a double-digit growth rate in 2024 after reaching profitability for the second consecutive year in 2023.
TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
Influencer boom raises eyebrows regarding social impact
Business, Suchit Leesa-nguansuk, Published on 06/03/2024
» The rapid rise of influencer-based marketing is fuelling the local creator economy, but also raising concerns about negative effects on society.
Punpro to form joint venture firm with Really Corporation
Business, Suchit Leesa-nguansuk, Published on 23/02/2024
» Online brand promotion and lifestyle platform Punpromotion Co (Punpro) and Bangkok-based startup advisory Really Corporation Co, better known as Sea Bridge, plan to set up a joint venture holding firm as a media and communication agency to help Thai brands expand globally, beginning with Vietnam.