LIFE

For the love of design

Life, Parisa Pichitmarn, Published on 26/03/2021

» When House of Fritz Hansen in Soi Somkid first came to life in 2017, the white house from the 1950s it inhabited was polished into a showroom to display how luxury Danish furniture pieces could fit into a Thai home. Sleek and clean minimalism usually comes to mind at the mention of this Scandinavian name -- but the global rebrand that has been set into motion since last year is injecting quite a popping touch of colours, fun and modernity to its overall aesthetics.