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Search Result for “strategy”

Showing 1 - 5 of 5

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THAILAND

Govt lays it on for 'Love Destiny 2' fans

Apinya Wipatayotin, Published on 23/11/2023

» The government will push Thailand's "soft power" in the entertainment content creation industry, including TV series.

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BUSINESS

Hard truths about soft power

Business, Post Reporters, Published on 11/10/2021

» The vibe of Thai-born singer Lalisa "Lisa" Manoban, a member of South Korea's superstar K-pop group Blackpink, has rekindled Thailand's soft power ambitions via the creative economy.

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THAILAND

'Love Destiny' success fleeting

Business, Nanat Suchiva, Published on 23/03/2018

» The astounding popularity of period soap opera Love Destiny has ignited a boom that has expanded from digital TV to tourism, retail, and food and beverage.

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OPINION

'Destiny' puts TV content at centre stage

News, Srisamorn Phoosuphanusorn, Published on 22/03/2018

» The massive viewership of period soap opera <i>Buppe San Nivas</i> (Love Destiny) offered a beacon to troubled TV operators, by showing consumers will not abandon their old TV screens as long as the content is good enough to keep them glued to the sofa.

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THAILAND

Experts warn on strategy picks

News, Post Reporters, Published on 30/09/2017

» The latest national strategy drafter picks have far more diverse backgrounds than members of other panels set up by the regime, but experts have warned simply including prominent businessmen is no guarantee of success.