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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Heroes close to home
Life, Suwitcha Chaiyong, Published on 10/03/2021
» When Himmapan Marshmallow -- illustrations of Thai mythical creatures -- went viral, artist Komkrit Tepthian became attracted to the simple yet cute designs. The endearing drawings inspired Komkrit to create five miniatures named Nak Pod (a naga), Nak Punk (a different naga), Mae Hera (a crocodile head with a naga body), Mom (a monkey with four-legs mixed and some lizard features) and Ta Singha (a lion). The appealing creations were produced in his workshop, Motmo Studio, and became popular among shoppers.