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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
AWC moulds strategy into shipshape
Business, Published on 21/09/2020
» SET-listed Asset World Corp Plc (AWC), a property arm of billionaire Charoen Sirivadhanabhakdi's TCC Group, has revised its hotel and retail strategy to target Thai tourists, as the inbound market may not revive until late in the third quarter of 2021.
An impressive showing for M&A
Business, Post Reporters, Published on 28/12/2019
» Thailand experienced strong merger and acquisition (M&A) activity in 2019, with deals including the US$2.7-billion (81.3-billion-baht) acquisition by Bangkok Bank of Indonesia's PT Bank Permata in December and Hong Kong-based FWD Group's purchase of Siam Commercial Bank Life Assurance for 92.7 billion baht in July.