Showing 1 - 10 of 21
Tellscore touts influencers
Business, Nanat Suchiva, Published on 14/07/2018
» As the trend of influencers picks up steam as a marketing strategy, Tellscore Co, an automated one-stop platform startup, plans to service brands and marketers keen on this trend.
Bangkok Post Group aims to ride recovery
Business, Nanat Suchiva, Published on 27/04/2018
» Bangkok Post Group aims to bounce back this year on the back of an improving economy and the company's focus on digital and event businesses.
TV Burabha offers full service advertising agency
Business, Nanat Suchiva, Published on 24/04/2018
» TV Burabha, Thailand's leading documentary production house, is launching TVB Plus, a full service content advertising agency, as a new business division.
'Love Destiny' success fleeting
Business, Nanat Suchiva, Published on 23/03/2018
» The astounding popularity of period soap opera Love Destiny has ignited a boom that has expanded from digital TV to tourism, retail, and food and beverage.
GM Group goes Live with digital intent
Business, Nanat Suchiva, Published on 23/03/2018
» Traditional print and magazine media company GM Group is transforming to tap into the digital movement, capitalising on changes in media consumption.
Joox striving to amplify revenue
Business, Nanat Suchiva, Published on 23/02/2018
» Streaming music application Joox, operated by Tencent Holdings Ltd, aims to attract more VIP subscribers to strengthen its audiences engagement and generate long-term revenue.
Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
One Enterprise strengthens partnership with Line TV
Business, Nanat Suchiva, Published on 13/02/2018
» One Enterprise Co, the operator of ONE31 HD digital TV channel owned by GMM Grammy Plc, will add more online content on Line TV to strengthen its premium-mass positioning and to create more awareness of digital TV viewership.
Dunnhumby puts media focus in-store
Business, Nanat Suchiva, Published on 07/02/2018
» Brands must build unique identities and use in-store media to be competitive at a time of intense digital marketing, says Dunnhumby.
Major Cineplex bullish on upcountry ads
Business, Nanat Suchiva, Published on 23/01/2018
» SET-listed Major Cineplex Group Plc, the country's largest cinema chain operator, wants its in-cinema ad revenue to grow over 5% this year to 13% of the total as the group expands in major provinces.