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Thailand's unfinished 'Lodi' journey
News, Peerasit Kamnuansilpa, Published on 24/11/2025
» It all began with a song. "Lodi", written by John Fogerty and sung by Creedence Clearwater Revival, tells of a musician stranded in a small town -- out of luck but not out of hope. "Oh Lord," he sings, "stuck in Lodi again".
Time to rethink Thailand's soft power
Oped, Peerasit Kamnuansilpa, Published on 09/04/2025
» For years, Thailand has marketed itself to the world through golden temples, glittering beaches, street food, and warm hospitality. The "Land of Smiles" has become a global brand, but soft power is not a marketing campaign -- it's a long game of developing and nourishing values, trust, and strategic diplomacy. In that game, Thailand is falling behind.