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Search Result for “cost reduction strategy”

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LIFE

Nintendo gives Switch 2 downloads a discount and boxes a bill

Komsan Jandamit, Published on 31/03/2026

» Nintendo has quietly but decisively redrawn the battle lines in the living room, confirming that digital games for the Nintendo Switch 2 will soon be cheaper than their physical counterparts — a move that changes how families, collectors and budget‑watching players decide what goes into the console, and what ends up gathering dust on the shelf.

LIFE

Apple’s cheapest Mac ever lands in Thailand

Komsan Jandamit, Published on 05/03/2026

» Apple has redrawn the entry line to its laptop range, launching the MacBook Neo as its cheapest Mac ever. The move is a direct shot across the bows of budget Windows PCs and Chromebooks, with Thailand emerging as a key battleground for younger professionals, students and first‑time Mac buyers.

LIFE

More thrills, wider appeal

Life, Komsan Jandamit, Published on 25/02/2026

» Mario Tennis Fever delivers a confident return for Nintendo's most competitive sports series, combining hardcore tennis mechanics with a more welcoming learning curve to appeal to a broader audience.

THAILAND

Bangkok rolls out cooling centres as heat risks rise in 2026

Komsan Jandamit, Published on 24/02/2026

» Bangkok is stepping up its response to intensifying heat by rolling out air‑conditioned cooling centres across the capital, part of a broader heat management plan aimed at protecting residents as temperatures climb in 2026 and climate risks grow.

LIFE

Two wheels reshape Bangkok’s daily commute

Komsan Jandamit, Published on 23/02/2026

» Bangkok’s streets are quietly changing. This time the shift is being driven less by new rail lines or expressways and more by bicycles.

LIFE

Top IT risks Thai SMEs cannot afford to ignore

Komsan Jandamit, Published on 12/02/2026

» Many Thai small and medium-sized businesses — often run from homes, co‑working spaces or cafés — face rising cyber risks that can be as harmful as a flooded shop or a lost delivery. From careless clicks to old software, a single mistake can stop a small team's operations.

LIFE

Beware the risks of free Wi-Fi during your New Year holiday 

Komsan Jandamit, Published on 31/12/2025

» The New Year holiday is upon us and many places you visit will provide free Wi-Fi. If using it, here are a few tips to help keep you safe from the claws of cybercriminals. 

LIFE

Brain rot prevention — use less AI and social media

Komsan Jandamit, Published on 12/11/2025

» Artificial intelligence and social media are reshaping how Thais learn and think — and not always for the better. Researchers in Thailand and around the world warn that heavy reliance on artificial intelligence chatbots and endless scrolling through short videos may be eroding cognitive skills, fuelling what many now call “brain rot”.

LIFE

Top 5 smartphone brands in Thailand for Q3

Komsan Jandamit, Published on 30/10/2025

» Thailand’s smartphone market saw a fierce battle in the third quarter of 2025, with Samsung retaining its lead in shipments at about 20%, followed closely by Apple at 17%, Oppo at 16%, Vivo at 13% and Xiaomi at 12%, according to data from Counterpoint Research.

LIFE

vivo X Fold5 launches in Thailand, marking a new chapter in foldable smartphone innovation

Komsan Jandamit, Published on 22/08/2025

» vivo has officially launched its 2025 foldable smartphone in Southeast Asia, the vivo X Fold5, positioning it as a strategic milestone in the brand’s journey toward premium elevation in Thailand. The X Fold5 reflects vivo’s deep understanding of what today’s consumers truly need — power, style, and practicality in one device.