Showing 1 - 10 of 42
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
The man with the killer shorts
Life, Parisa Pichitmarn, Published on 29/11/2024
» The strongest brands usually have a hero product they are instantly recognised for. Hermès has their Birkin bags, Burberry is known for their trench coats and Porsche's 911 sports car is a classic that continues to be coveted.
Properly playful
Life, Parisa Pichitmarn, Published on 31/05/2024
» 'I'd probably just die one day on the job!" is what Sir Paul Smith says when asked if he is ever looking to retire. "Not today I hope, although it is quite comfortable on this sofa. When I retire would be when I feel like I can't contribute to the business any more. But at the moment, I hope and still think I can contribute. Or you can ask Michael [from my team], I'll keep my ears closed."
The scents of success
Life, Parisa Pichitmarn, Published on 27/10/2023
» The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab -- with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.
Great shoes, perfect fit: Bring on the Birkenstocks
Life, Parisa Pichitmarn, Published on 26/09/2023
» This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company -- best known for its premium sandals -- filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.
A new dawn
Life, Parisa Pichitmarn, Published on 29/04/2022
» Evoking the colours of an Italian sunset, a lush display of flowers that deck the Author's Lounge at Mandarin Oriental set the stage for Bulgari's first event of the year in Thailand. This trunk showcased over 100 pieces of extraordinary high jewellery pieces from various collections, 20 of which were exclusive one-of-a-kind. A handful of timepieces for gents were on display too, and the brand's full-scale presentation is an indication that the Roman jeweller is doing well and emerging from the pandemic in strength.
Your sort of Sretsis
Life, Parisa Pichitmarn, Published on 26/11/2021
» Die-hard fans of the Sretsis fashion brand who want a custom wedding dress by the label -- brace yourselves for this cold, hard limitation. Their creative director Pimdao Sukhahuta will only be able to oversee two clients per year to design a brand-new, one-of-a-kind ensemble for special occasions. Book your slots early because the process to truly understand each bride or wearer's desires requires Pimdao no less than six months to conceive a gown that ticks all your boxes of dreamy extravaganza.
No stopping the spectacular
Life, Parisa Pichitmarn, Published on 25/06/2021
» As the Covid-19 pandemic is easing in some places around the world, one city that was among the hardest hit last year is emerging from the desolation in a glittering manner. Earlier this month, Italian jeweller Bvlgari unveiled their latest high jewellery collection Magnifica in Milan, in a spectacular manner nothing short of high-octane lavishness.
Taking it to the slopes
Life, Parisa Pichitmarn, Published on 27/11/2020
» If you are the fashion wild child who has a temperament for winter sports, rejoice in the fact that Sretsis has just unveiled a full-fledged skiwear collection that Sretsis gals (and children!) can take to the slopes. Titled "The Dreamers", the fall/winter 2020 collection features truly show-stopping ski suits, down jackets, overalls and leggings that are not a mere slapping on of cloud, floral and leopard prints onto skiwear.