Showing 1 - 10 of 22
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
The man with the killer shorts
Life, Parisa Pichitmarn, Published on 29/11/2024
» The strongest brands usually have a hero product they are instantly recognised for. Hermès has their Birkin bags, Burberry is known for their trench coats and Porsche's 911 sports car is a classic that continues to be coveted.
Properly playful
Life, Parisa Pichitmarn, Published on 31/05/2024
» 'I'd probably just die one day on the job!" is what Sir Paul Smith says when asked if he is ever looking to retire. "Not today I hope, although it is quite comfortable on this sofa. When I retire would be when I feel like I can't contribute to the business any more. But at the moment, I hope and still think I can contribute. Or you can ask Michael [from my team], I'll keep my ears closed."
The scents of success
Life, Parisa Pichitmarn, Published on 27/10/2023
» The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab -- with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.
Great shoes, perfect fit: Bring on the Birkenstocks
Life, Parisa Pichitmarn, Published on 26/09/2023
» This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company -- best known for its premium sandals -- filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.
Bangkok Noi bling
Life, Parisa Pichitmarn, Published on 25/02/2022
» There's no doubt that Thai wooden houses possess a quaint and charming character you'd be hard-pressed to replicate elsewhere. Therefore, it's somewhat aggravating that they don't enjoy the same fawning over that neoclassical or colonial buildings in Bangkok do when it comes to preservation. Rickety, stilt wooden houses alongside the river may seem common and "normal" for the average Thai, but Bangkok-based Filipina entrepreneur Irma Go has always loved these structures, especially while taking visiting family and friends on boat tours on the sleepy canals of Bangkok.
Your sort of Sretsis
Life, Parisa Pichitmarn, Published on 26/11/2021
» Die-hard fans of the Sretsis fashion brand who want a custom wedding dress by the label -- brace yourselves for this cold, hard limitation. Their creative director Pimdao Sukhahuta will only be able to oversee two clients per year to design a brand-new, one-of-a-kind ensemble for special occasions. Book your slots early because the process to truly understand each bride or wearer's desires requires Pimdao no less than six months to conceive a gown that ticks all your boxes of dreamy extravaganza.
For the love of design
Life, Parisa Pichitmarn, Published on 26/03/2021
» When House of Fritz Hansen in Soi Somkid first came to life in 2017, the white house from the 1950s it inhabited was polished into a showroom to display how luxury Danish furniture pieces could fit into a Thai home. Sleek and clean minimalism usually comes to mind at the mention of this Scandinavian name -- but the global rebrand that has been set into motion since last year is injecting quite a popping touch of colours, fun and modernity to its overall aesthetics.
Taking it to the slopes
Life, Parisa Pichitmarn, Published on 27/11/2020
» If you are the fashion wild child who has a temperament for winter sports, rejoice in the fact that Sretsis has just unveiled a full-fledged skiwear collection that Sretsis gals (and children!) can take to the slopes. Titled "The Dreamers", the fall/winter 2020 collection features truly show-stopping ski suits, down jackets, overalls and leggings that are not a mere slapping on of cloud, floral and leopard prints onto skiwear.
Beyond utility
Life, Parisa Pichitmarn, Published on 26/06/2020
» It was a mixed blessing for Norse Republics when they first added the Swiss premium furniture brand, Vitra, to their roster of high-end, design-savvy furnishings back in February. The global pandemic of Covid-19 meant that the official launch to introduce the brand would have to be postponed, while importing was also met with delays due to hindered cargo transportation. However, there couldn't have been a better time for Vitra to announce itself in Thailand, what with working spaces and workflow drastically changing in these past few months.