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LIFE

Unpacking luxury

Life, Parisa Pichitmarn, Published on 20/02/2026

» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.

LIFE

Around the world

Life, Parisa Pichitmarn, Published on 11/07/2025

» Traverse the continents with your tastebuds at these new restaurants around Bangkok.

LIFE

Great shoes, perfect fit: Bring on the Birkenstocks

Life, Parisa Pichitmarn, Published on 26/09/2023

» This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company -- best known for its premium sandals -- filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.

LIFE

A brush of talent

Life, Parisa Pichitmarn, Published on 25/12/2020

» "The first thing that happens when I enter a meeting room is we all laugh and this is before we have even started talking about work yet," Seatapron "Bell" Korwanichakul says of the lovely clients he has been fortunate enough to work with. It should come as no surprise that this amicable artist, better known as Painterbell, is the person behind the wildly loveable and joyful characters John and Lulu. Seatapron first started drawing a blond-haired, French-looking boy and girl for fun five years ago for his Instagram account. Slowly over time, the cuteness of the sibling duo steadily found their fame, with countless brands, ranging from fashion, furniture, communications to toiletries, who sought his cartoons to add a touch of cheer to their products. Today, John and Lulu, along with their friends and other Christmas characters, are decking out the squares and halls of CentralWorld as well as of other 33 branches of Central across the country.

LIFE

Bonjour, Loubi World!

Life, Parisa Pichitmarn, Published on 30/10/2020

» For the first time ever, heel fanatics will be able to buy themselves a pair of Christian Louboutin shoes for approximately 62 baht. That's a crazy good deal, considering how a pair of shoes from this luxury high-end brand should set you back no less than 20,000 baht. The catch, however, is that all this must be done (and worn) in the Korea-based gaming application Zepeto.

LIFE

No more scones!

Life, Parisa Pichitmarn, Published on 28/06/2019

» At Rosewood Bangkok, teatime gets a bit of a shake-up and is not served in your typical tiered manner. Both Lakorn European Brasserie's manager and executive pastry chef, Florian Couteau, are French, and hence are eager to bring a Gallic touch to the afternoon tea experience. Situated on the 7th floor of this shiny new hotel, the contemporary venue with discreet Thai touches is a light-filled, airy space that lets guests enjoy delicacies with a gorgeous view of Bangkok's cityscape.

LIFE

Nightmaresand daydreams

Life, Parisa Pichitmarn, Published on 07/09/2018

» Elite chooses the best looks and moments from this season's Elle Fashion Week.

LIFE

Exotic tea and bites at the St. Regis

Life, Parisa Pichitmarn, Published on 29/06/2018

» Following right after women, it is arguably afternoon tea that is a match made in heaven when paired with fine jewellery. The two just naturally go together -- where the decorative nature of afternoon tea sets make it the perfect canvas to recreate the daintiness of jewellery pieces.

LIFE

A getaway within a getaway

Muse, Parisa Pichitmarn, Published on 23/06/2018

» It can be argued that Phuket is a wellness retreat capital of sorts -- with many destinations offering spa and alternative therapies to choose from. There are no shortages of options on the island, but if you are ready to splurge, the latest top-of-the-line name to keep in mind right now is Asaya. Nestled at the recently opened Rosewood Phuket, this is the hotel's very first holistic wellness concept to be launched globally, with more branches to be rolled out at various Rosewood properties around the world.

LIFE

Living the dream

Life, Parisa Pichitmarn, Published on 27/04/2018

» Paris may not be as famed for the art of afternoon tea as the UK, but that doesn't mean it's not worth your while. If you're in the City of Lights and have a craving for some top-notch tipple time, make it at Cafe Antonia, housed inside the palatial hotel Le Bristol. The cafe may be named after Queen Marie Antoinette (her mother called her Antonia as a child), but crowds from all circles seem to be drawn to this airy eatery that offers drinks, sandwiches and afternoon tea. There's not even that many tourists, but rather, a large number of locals, be it office men, fashionable Parisians or senior women who come for their delightful high tea sets.