Showing 1 - 10 of 27
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
The man with the killer shorts
Life, Parisa Pichitmarn, Published on 29/11/2024
» The strongest brands usually have a hero product they are instantly recognised for. Hermès has their Birkin bags, Burberry is known for their trench coats and Porsche's 911 sports car is a classic that continues to be coveted.
Properly playful
Life, Parisa Pichitmarn, Published on 31/05/2024
» 'I'd probably just die one day on the job!" is what Sir Paul Smith says when asked if he is ever looking to retire. "Not today I hope, although it is quite comfortable on this sofa. When I retire would be when I feel like I can't contribute to the business any more. But at the moment, I hope and still think I can contribute. Or you can ask Michael [from my team], I'll keep my ears closed."
For the love of design
Life, Parisa Pichitmarn, Published on 26/03/2021
» When House of Fritz Hansen in Soi Somkid first came to life in 2017, the white house from the 1950s it inhabited was polished into a showroom to display how luxury Danish furniture pieces could fit into a Thai home. Sleek and clean minimalism usually comes to mind at the mention of this Scandinavian name -- but the global rebrand that has been set into motion since last year is injecting quite a popping touch of colours, fun and modernity to its overall aesthetics.
Taking it to the slopes
Life, Parisa Pichitmarn, Published on 27/11/2020
» If you are the fashion wild child who has a temperament for winter sports, rejoice in the fact that Sretsis has just unveiled a full-fledged skiwear collection that Sretsis gals (and children!) can take to the slopes. Titled "The Dreamers", the fall/winter 2020 collection features truly show-stopping ski suits, down jackets, overalls and leggings that are not a mere slapping on of cloud, floral and leopard prints onto skiwear.
The wonder of 'wow'
Life, Parisa Pichitmarn, Published on 26/07/2019
» Going beyond the generic showroom conceptions, one unit at The Monument Thonglo is packed with graphic curtains, Art deco mirrors, vivid colours, Jim Thompson silks and other stunning sights that puts a smile on your face.
A penchant for eclecticism
Life, Parisa Pichitmarn, Published on 28/06/2019
» Angela Missoni has an instinctively observant eye befitting a creative director who has helmed her family's fashion brand to global regard for over 20 years. Within the first few seconds of stepping into the new Missoni store which has just opened at Central Embassy, she is quick to catch the discord within the flagship's ambience: the distasteful black tape holding down speaker wires, a hat on a stand angled at a disagreeable position and this writer's purposely mismatched earrings.
Legend in leather
Life, Parisa Pichitmarn, Published on 30/11/2018
» Nine months seems to be the common amount of time required to create precious masterpieces, both living and stationary.
Pimdao Sukhahuta in the magic hour
Life, Parisa Pichitmarn, Published on 11/10/2018
» As the force behind Sretsis grows from a free-spirited designer into a mature woman, one thing has changed about the way she dresses: her shoes are no longer all-baring.