Showing 1 - 10 of 14
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
The scents of success
Life, Parisa Pichitmarn, Published on 27/10/2023
» The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab -- with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.
Great shoes, perfect fit: Bring on the Birkenstocks
Life, Parisa Pichitmarn, Published on 26/09/2023
» This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company -- best known for its premium sandals -- filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.
Tend your bloom
Life, Parisa Pichitmarn, Published on 25/03/2022
» I'd be lying if I said wellness retreats are a complete walk in the park. However, fashion brand Sretsis' collaboration with award-winning resort Kamalaya Koh Samui makes the whole experience a lot more palatable. Launched this month, the Blossom To Bliss programme has been curated by Sretsis to offer guests a range of wellness experiences and rejuvenating treatments during their three- or five-night stay. A selection of exclusive Sretsis merchandise, which is included in this package, adds a flowery fantasy to this seemingly austere pursuit.
No stopping the spectacular
Life, Parisa Pichitmarn, Published on 25/06/2021
» As the Covid-19 pandemic is easing in some places around the world, one city that was among the hardest hit last year is emerging from the desolation in a glittering manner. Earlier this month, Italian jeweller Bvlgari unveiled their latest high jewellery collection Magnifica in Milan, in a spectacular manner nothing short of high-octane lavishness.
An urban oasis
Life, Parisa Pichitmarn, Published on 30/04/2021
» The thing about the Sretsis fashion brand is that they are not only lauded for their clothes but also for magnificent retail spaces that make a trip to their stores a dreamy visit to the galaxy of Victorian fairy tales, among other fanciful backdrops. As the brand's universe has creatively widened in the past few years, the name has grown to encompass food and beverage (a fine tea parlour), home décor (wallpaper with fantastical beasts) and dining ware (ceramic unicorn candle holders). Earlier this month, the three Sukhahuta sisters unveiled a home -- completely fashioned in the Sretsis style -- for anyone who wants to live in the whimsical flair the brand is so well known for.
For the love of design
Life, Parisa Pichitmarn, Published on 26/03/2021
» When House of Fritz Hansen in Soi Somkid first came to life in 2017, the white house from the 1950s it inhabited was polished into a showroom to display how luxury Danish furniture pieces could fit into a Thai home. Sleek and clean minimalism usually comes to mind at the mention of this Scandinavian name -- but the global rebrand that has been set into motion since last year is injecting quite a popping touch of colours, fun and modernity to its overall aesthetics.
Bonjour, Loubi World!
Life, Parisa Pichitmarn, Published on 30/10/2020
» For the first time ever, heel fanatics will be able to buy themselves a pair of Christian Louboutin shoes for approximately 62 baht. That's a crazy good deal, considering how a pair of shoes from this luxury high-end brand should set you back no less than 20,000 baht. The catch, however, is that all this must be done (and worn) in the Korea-based gaming application Zepeto.
Beyond utility
Life, Parisa Pichitmarn, Published on 26/06/2020
» It was a mixed blessing for Norse Republics when they first added the Swiss premium furniture brand, Vitra, to their roster of high-end, design-savvy furnishings back in February. The global pandemic of Covid-19 meant that the official launch to introduce the brand would have to be postponed, while importing was also met with delays due to hindered cargo transportation. However, there couldn't have been a better time for Vitra to announce itself in Thailand, what with working spaces and workflow drastically changing in these past few months.