Showing 1 - 10 of 15
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
The scents of success
Life, Parisa Pichitmarn, Published on 27/10/2023
» The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab -- with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.
Great shoes, perfect fit: Bring on the Birkenstocks
Life, Parisa Pichitmarn, Published on 26/09/2023
» This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company -- best known for its premium sandals -- filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.
An urban oasis
Life, Parisa Pichitmarn, Published on 30/04/2021
» The thing about the Sretsis fashion brand is that they are not only lauded for their clothes but also for magnificent retail spaces that make a trip to their stores a dreamy visit to the galaxy of Victorian fairy tales, among other fanciful backdrops. As the brand's universe has creatively widened in the past few years, the name has grown to encompass food and beverage (a fine tea parlour), home décor (wallpaper with fantastical beasts) and dining ware (ceramic unicorn candle holders). Earlier this month, the three Sukhahuta sisters unveiled a home -- completely fashioned in the Sretsis style -- for anyone who wants to live in the whimsical flair the brand is so well known for.
Legend in leather
Life, Parisa Pichitmarn, Published on 30/11/2018
» Nine months seems to be the common amount of time required to create precious masterpieces, both living and stationary.
Nightmaresand daydreams
Life, Parisa Pichitmarn, Published on 07/09/2018
» Elite chooses the best looks and moments from this season's Elle Fashion Week.
Nothing standard about it
Life, Parisa Pichitmarn, Published on 07/09/2018
» Having worked as the assistant of hospitality for trailblazer Barry Sternlicht when the Starwood empire was just getting launched, Amar Lalvani was right at the birth of the whole "cool lifestyle hotel" movement as it came into fruition 20 years ago. "I was there since the beginning and I loved it," the California-born hotelier recalls. "I didn't seek it, but when I saw it, it encapsulated everything I liked to do so I just stuck with it."
Cash in on fashion
Muse, Parisa Pichitmarn, Published on 28/07/2018
» 1We've been confused with DKNY ever since its eponymous designer, Donna Karan, stepped down from her brand three years ago. When Public School's duo of Dao-Yi Chow and Maxwell Osborne were hired as the new creative directors in 2016, the brand moved toward a more edgy and fashion-forward feel. Their departure from DKNY means the collections now are less androgynous and also have less unconventional silhouettes. It's a safe bet that you'll find classics and basics for all occasions, now that all lines of the brand have come under one roof at EmQuartier for ease in mix-and-matching. Most importantly however, is how the price range of the clothes has been adjusted and it's now more approachable than ever. The top glamorous line, Donna Karan, will set you back 7,900 baht for an elegant dress, with many items ranging in the low five digits at most. For New York cool and modernity, DKNY delivers up unadorned solid staples that can take you from day to night, with items like shirts priced at 4,900 baht. Keep the DKNY Sport name on top of your list if you're in need of stylish, yet snug workout clothes. You'll be looking to spend in the 2,000-baht range for their sports bras and other pieces of activewear, discretely decorated with the DKNY logo. You'll only understand after you've touched it -- if you're looking for amazingly soft fabrics, their sweatpants and tees are some of the most comfortable we've seen in this market. Visit the flagship store at EmQuartier.
Ice, no ice.. maybe
Muse, Parisa Pichitmarn, Published on 21/07/2018
» Sebastian Copeland's upcoming plans include making another trip to the North Pole. It's nothing new for the photographer-cum-explorer, but there is an unsettling condition about this journey he is about to make. Not because he is now 54, nor due to the hazardous method he has chosen: walking. The most disturbing factor is that this is probably the last time he can do something like this.