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Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
A brush of talent
Life, Parisa Pichitmarn, Published on 25/12/2020
» "The first thing that happens when I enter a meeting room is we all laugh and this is before we have even started talking about work yet," Seatapron "Bell" Korwanichakul says of the lovely clients he has been fortunate enough to work with. It should come as no surprise that this amicable artist, better known as Painterbell, is the person behind the wildly loveable and joyful characters John and Lulu. Seatapron first started drawing a blond-haired, French-looking boy and girl for fun five years ago for his Instagram account. Slowly over time, the cuteness of the sibling duo steadily found their fame, with countless brands, ranging from fashion, furniture, communications to toiletries, who sought his cartoons to add a touch of cheer to their products. Today, John and Lulu, along with their friends and other Christmas characters, are decking out the squares and halls of CentralWorld as well as of other 33 branches of Central across the country.