Showing 1 - 10 of 36
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
The man with the killer shorts
Life, Parisa Pichitmarn, Published on 29/11/2024
» The strongest brands usually have a hero product they are instantly recognised for. Hermès has their Birkin bags, Burberry is known for their trench coats and Porsche's 911 sports car is a classic that continues to be coveted.
Going for gold
Life, Parisa Pichitmarn, Published on 14/10/2024
» 'They're going to make the ceiling gold," is what Natapa Sriyuksiri, managing director of Dusit Estate and Group Creative Strategy, had alarmingly texted a few years ago to the interior designer of Dusit Thani Bangkok, Andre Fu.
A starry dinner
Life, Parisa Pichitmarn, Published on 05/07/2024
» Don't let the restaurant name Dara deter you into assuming this is the sort of flashy dining establishment frequented only by celebrities and socialites. Anantara Layan Phuket Resort's latest dining venue, which just celebrated its grand opening in April, serves up astral delights with modern Thai food.
Properly playful
Life, Parisa Pichitmarn, Published on 31/05/2024
» 'I'd probably just die one day on the job!" is what Sir Paul Smith says when asked if he is ever looking to retire. "Not today I hope, although it is quite comfortable on this sofa. When I retire would be when I feel like I can't contribute to the business any more. But at the moment, I hope and still think I can contribute. Or you can ask Michael [from my team], I'll keep my ears closed."
The scents of success
Life, Parisa Pichitmarn, Published on 27/10/2023
» The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab -- with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.
Great shoes, perfect fit: Bring on the Birkenstocks
Life, Parisa Pichitmarn, Published on 26/09/2023
» This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company -- best known for its premium sandals -- filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.
Bangkok Noi bling
Life, Parisa Pichitmarn, Published on 25/02/2022
» There's no doubt that Thai wooden houses possess a quaint and charming character you'd be hard-pressed to replicate elsewhere. Therefore, it's somewhat aggravating that they don't enjoy the same fawning over that neoclassical or colonial buildings in Bangkok do when it comes to preservation. Rickety, stilt wooden houses alongside the river may seem common and "normal" for the average Thai, but Bangkok-based Filipina entrepreneur Irma Go has always loved these structures, especially while taking visiting family and friends on boat tours on the sleepy canals of Bangkok.
Your sort of Sretsis
Life, Parisa Pichitmarn, Published on 26/11/2021
» Die-hard fans of the Sretsis fashion brand who want a custom wedding dress by the label -- brace yourselves for this cold, hard limitation. Their creative director Pimdao Sukhahuta will only be able to oversee two clients per year to design a brand-new, one-of-a-kind ensemble for special occasions. Book your slots early because the process to truly understand each bride or wearer's desires requires Pimdao no less than six months to conceive a gown that ticks all your boxes of dreamy extravaganza.