Showing 1 - 10 of 18
Unpacking luxury
Life, Parisa Pichitmarn, Published on 20/02/2026
» In a neighbourhood where gold shop signs glow and street food carts putter past century-old shophouses, Louis Vuitton has checked in. Outside five connecting shophouses and its white, balconied façade, flags spangled with the brand's LV logo flutter alongside the glow of an elegantly lit Louis Vuitton Hotel Bangkok sign.
Meet you at the arena of art
Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
Properly playful
Life, Parisa Pichitmarn, Published on 31/05/2024
» 'I'd probably just die one day on the job!" is what Sir Paul Smith says when asked if he is ever looking to retire. "Not today I hope, although it is quite comfortable on this sofa. When I retire would be when I feel like I can't contribute to the business any more. But at the moment, I hope and still think I can contribute. Or you can ask Michael [from my team], I'll keep my ears closed."
The scents of success
Life, Parisa Pichitmarn, Published on 27/10/2023
» The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab -- with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.
Bonjour, Loubi World!
Life, Parisa Pichitmarn, Published on 30/10/2020
» For the first time ever, heel fanatics will be able to buy themselves a pair of Christian Louboutin shoes for approximately 62 baht. That's a crazy good deal, considering how a pair of shoes from this luxury high-end brand should set you back no less than 20,000 baht. The catch, however, is that all this must be done (and worn) in the Korea-based gaming application Zepeto.
The wonder of 'wow'
Life, Parisa Pichitmarn, Published on 26/07/2019
» Going beyond the generic showroom conceptions, one unit at The Monument Thonglo is packed with graphic curtains, Art deco mirrors, vivid colours, Jim Thompson silks and other stunning sights that puts a smile on your face.
A penchant for eclecticism
Life, Parisa Pichitmarn, Published on 28/06/2019
» Angela Missoni has an instinctively observant eye befitting a creative director who has helmed her family's fashion brand to global regard for over 20 years. Within the first few seconds of stepping into the new Missoni store which has just opened at Central Embassy, she is quick to catch the discord within the flagship's ambience: the distasteful black tape holding down speaker wires, a hat on a stand angled at a disagreeable position and this writer's purposely mismatched earrings.
Legend in leather
Life, Parisa Pichitmarn, Published on 30/11/2018
» Nine months seems to be the common amount of time required to create precious masterpieces, both living and stationary.
Nothing standard about it
Life, Parisa Pichitmarn, Published on 07/09/2018
» Having worked as the assistant of hospitality for trailblazer Barry Sternlicht when the Starwood empire was just getting launched, Amar Lalvani was right at the birth of the whole "cool lifestyle hotel" movement as it came into fruition 20 years ago. "I was there since the beginning and I loved it," the California-born hotelier recalls. "I didn't seek it, but when I saw it, it encapsulated everything I liked to do so I just stuck with it."
Ice, no ice.. maybe
Muse, Parisa Pichitmarn, Published on 21/07/2018
» Sebastian Copeland's upcoming plans include making another trip to the North Pole. It's nothing new for the photographer-cum-explorer, but there is an unsettling condition about this journey he is about to make. Not because he is now 54, nor due to the hazardous method he has chosen: walking. The most disturbing factor is that this is probably the last time he can do something like this.