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Life, Parisa Pichitmarn, Published on 22/01/2025
» Twenty years young and emerging as an even more sophisticated and inspiring go-to could be one way to describe the current incarnation of Siam Paragon. Extensive renovations that began in early 2024 have transformed the luxury mall into an even more glossy Mecca for high-end brands. But the retail epicentre is also trying to make a visitor's experience better by adding an arena of art that shows pieces by internationally-acclaimed artists from around the world. "We are the pride of Bangkok, and we are moving towards becoming established on the world stage," says Salawit Suviporn, executive vice president, Head of Think Tank at Siam Piwat. "Following Siam Paragon's 'luxury for all' initiative, we understand that everyone's [definition of] luxury is different, so we must cater to every group, age and sex. Art is one thing that binds everything together. The public spaces will showcase art to create wonderful experiences for visitors."
Life, Parisa Pichitmarn, Published on 26/03/2021
» When House of Fritz Hansen in Soi Somkid first came to life in 2017, the white house from the 1950s it inhabited was polished into a showroom to display how luxury Danish furniture pieces could fit into a Thai home. Sleek and clean minimalism usually comes to mind at the mention of this Scandinavian name -- but the global rebrand that has been set into motion since last year is injecting quite a popping touch of colours, fun and modernity to its overall aesthetics.
Life, Parisa Pichitmarn, Published on 26/06/2020
» It was a mixed blessing for Norse Republics when they first added the Swiss premium furniture brand, Vitra, to their roster of high-end, design-savvy furnishings back in February. The global pandemic of Covid-19 meant that the official launch to introduce the brand would have to be postponed, while importing was also met with delays due to hindered cargo transportation. However, there couldn't have been a better time for Vitra to announce itself in Thailand, what with working spaces and workflow drastically changing in these past few months.