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LIFE

Join merry monsters at Central Embassy

Guru, Pornchai Sereemongkonpol, Published on 17/11/2025

» Join Redmon and Elfmon from Sticky Monster Lab on their jolly journey at Central Embassy until Jan 4, 2026, during the "Funny Little Mess: Season Of Giving" campaign. 

LIFE

"Summer Sonic Bangkok" recap

Guru, Pornchai Sereemongkonpol, Published on 10/09/2024

» Summer Sonic Bangkok took place on Aug 24-25 at Impact Challenger Hall, featuring 50 international artists, as well as indie Thai acts. The two-day music event took over two halls of Impact Challenger. One is dedicated to various activities, sponsor booths, a food corner and a stage for local acts. The other is for the main stage. 

LIFE

Netflix reveals made-in-Thailand content slate

Guru, Pornchai Sereemongkonpol, Published on 20/02/2024

» Yongyoot Thongkongtoon, Netflix's director of content, Thailand, recently revealed what subscribers can expect from the streaming service in terms of local content.

OPINION

Goodbye (It's Never Really Goodbye)

Guru, Pornchai Sereemongkonpol, Published on 30/09/2022

» At the risk of sounding cliché, I have good and bad news. Which one would you like to hear first?

LIFE

Fascinating Fonts

Guru, Pornchai Sereemongkonpol, Published on 29/07/2022

» The Thai alphabet has an aesthetic appeal that has inspired many creative and artistic works. Since today is National Thai Language Day and to honour Thailand's mother tongue, here are a few noteworthy Thai-font-inspired works and the creative minds behind them.

OPINION

Thai Conversation Starters That Should Be Cancelled

Guru, Pornchai Sereemongkonpol, Published on 04/02/2022

» At the risk of sounding like a social justice warrior and woke snowflake, I find various casual lines in Thai conversation to be problematic. They may sound innocent upon first hearing but if you really dissect them you may find them to be verbal putdown focused on perceived flaws and laced with micro-aggressions. Think I may be overreacting? Check them out below and reasons why I think they are offensive. Most importantly, I have also come up with sassy retorts for your entertainment.

OPINION

Awkward English

Guru, Pornchai Sereemongkonpol, Published on 15/11/2019

» Did you see the posters advertising commemorative shirts for the 74th Chula–Thammasat Traditional Football Match that were posted by Chula Alumni Facebook page last week?

OPINION

Guru Awards 2018

Guru, Pornchai Sereemongkonpol, Published on 21/12/2018

» It's a tradition for media to recap the year that is about to end. As the editor of an esteemed publication (I am talking about Guru, in case you were wondering) I would like to do so -- in my own style. Here's the announcement of winners of the Guru Awards 2018. Let's see who are our recipients! g

LIFE

Guru's Weekly Pick: May 18-24

Guru, Pornchai Sereemongkonpol, Published on 18/05/2018

» Every week, we sift through tonnes of activities, shows, art exhibitions and things to do. Here is our especially curated list of what's hot this week in Bangkok and beyond. Enjoy!

OPINION

Funny product name fails: Thailand's edition

Guru, Pornchai Sereemongkonpol, Published on 09/03/2018

» English isn't Thailand's official language and that may explain incidents of unintentionally funny product names or slogans in English of Thai products. Some may be the case of not knowing the dirty nuances of English language, while some may argue that the marketing team was being cheeky and clever so that people will talk about their products' curious names. I decided to compile funny product names in recent times for your not-so-SFW entertainment. I didn't get paid by the owners of these products, btw. They have been selected simply because of their funniness -- intentionally or not.