Showing 1 - 10 of 46
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
Understanding an AI's 'thinking'
Life, James Hein, Published on 22/10/2025
» Over the past couple of weeks, I dived deep into the Alice In Wonderland-like rabbit hole of chatbots and AI systems. This was not your typical "ask a few questions", but more along the lines of jailbreaking the AI to get behind the scenes. You may remember earlier commentary on the code behind the query. This is where the guardrails and biases of the model are coded and why the majority of all AI systems are currently leaning to the Left of the political spectrum.
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Hey influencers, nobody likes you
Life, James Hein, Published on 30/07/2025
» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.
The entitlement epidemic rages
Life, James Hein, Published on 16/07/2025
» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.
Rise of fake AI content
Life, James Hein, Published on 23/04/2025
» We have unofficially entered the time of the fake AI generated content. It's not perfect yet, but it's good enough to fool many people. I use a YouTube alternative, which means I have more time to watch videos across a wide range. In the last few weeks, I've noticed an increase in AI generated product that is fake. One standout is the Got Talent franchise where people have grafted AI generated acts with cuts from responses from the panel. They look great, like a woman transforming into a lion, but it's all fake. Even some of those cute animal videos are now fake. Why? More clicks so more income all based on fabricated videos.
Doom, not gloom kicks off my 2025
Life, James Hein, Published on 29/01/2025
» Over the years, the game Doom has been ported onto some amazing platforms including a pregnancy test kit screen. The latest iteration of this practice has turned up in a version that will run in a .PDF file. If you are like me, then this will cause your mental processing to pause for a moment and your next thought may well be: "Wait, what?" The Portable Document Format (PDF) was developed to present documents in a manner that is independent of the software, hardware and operating system showing them. While it does this well, some malware writers have exploited its complexities.
A new low in online scams
Life, James Hein, Published on 17/07/2024
» According to the Australia's Competition and Consumer Commission (ACCC), scammers are now targeting scam victims with fake offers to help them recover from scams. The con is to use information from those scammed in the past and approach these people with an offer to recover the funds they have lost for, of course, an up-front fee.
What is an AI PC?
Life, James Hein, Published on 19/06/2024
» Last week I suggested that you would need something like a PC to run deep AI on your device. At Taiwan's recent Computex, there was the claim that they will sell tens of millions of "AI PCs". The problem is that the definition of an AI PC and what specs it needs is still vague.