Showing 1 - 10 of 42
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Hey influencers, nobody likes you
Life, James Hein, Published on 30/07/2025
» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.
The entitlement epidemic rages
Life, James Hein, Published on 16/07/2025
» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.
Jetsons cars finally take off
Life, James Hein, Published on 26/03/2025
» Some readers will remember the old cartoon The Jetsons. This promised a future with flying cards, robot assistants and helpful computer tools. We have or are getting very close to the robot assistants, and the latest artificial intelligence offerings seem to be the automated helpers. Missing to date are the flying cars. That may have changed with the new Jetson ONE, a single person flying car I saw a demonstration of in a recent video. It looked good, seemed to fly with good stability and landed without any issue. You can find the demos with a simple search. The craft has vertical take-off and landing capability. However, I shudder to think of what thousands of these might look like in the skies above a city without some serious improvements in driving and collision avoidance.
Microsoft's quantum conundrum
Life, James Hein, Published on 12/03/2025
» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.
AI, LLMs still got those data blues
Life, James Hein, Published on 12/02/2025
» The past weeks have been very heavily tilted towards artificial intelligence (AI) news. Before I cover some of it, a reminder that generative AI (gAI) is not the same as General AI (G-AI). The former is where the model can make some inferences, the latter is an AI system that can perform just like a human across multiple subject areas.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
AI is causing concern again
Life, James Hein, Published on 06/12/2023
» There have been two big stories in the IT world over the past couple of weeks. The biggest one concerns OpenAI and its three-day boardroom drama. In a nutshell, the board voted Sam Altman and other members out of the company. The next day, Microsoft picked them up and anyone else who wanted to head over to a new division. That same day, 700-plus employees of OpenAI signed a letter saying they would go if a rogue board member did not quit and bring Sam Altman back. On the third day, Sam was back and three board members were gone.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.