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LIFE

Marketeers have simple choices

Life, James Hein, Published on 18/02/2026

» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.

LIFE

Will Tesla's camera-only autonomy prove its mettle?

Life, James Hein, Published on 02/07/2025

» I'm still not convinced that Tesla's camera-only approach will work well in all situations. According to a quick AI search, Elon doesn't like Lidar based on "cost, complexity, and philosophical disagreement with its necessity". Other manufacturers seem to have no problem with the first two of these and I challenge his last reason. I would have thought that a combination of available technologies would give you the safest options for all circumstances.

LIFE

Microsoft's quantum conundrum

Life, James Hein, Published on 12/03/2025

» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.

LIFE

X remains an influential platform

Life, James Hein, Published on 24/04/2024

» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.

LIFE

Headlines are disappointing

Life, James Hein, Published on 22/11/2023

» If you have been in any way involved in social media over the past few years, there will be words that immediately have you wondering if the headline is in any way real. My favourite recently was "SpaceX Launched REAL UFO In ISRAEL! HAMAS And Iran Shocked!" on YouTube.

LIFE

Manipulating populations is very easy

Life, James Hein, Published on 25/10/2023

» Have you ever heard of the term SEME, or Search Engine Manipulation Effect? The term was coined back in 2014 by the psychologist Robert Epstein, in his paper "The Search Engine Manipulation Effect (SEME) And Its Possible Impact On The Outcomes Of Elections".

LIFE

When AI is not smart enough for the job

Life, James Hein, Published on 14/09/2022

» I was wondering what to write about this week and then I saw the Japanese Amazon story and how it relates to artificial intelligence. Labour unions in Japan have been a thing since World War II, but delivery drivers for Amazon Japan were not unionised, until recently.

LIFE

Samsung again pushing foldables

Life, James Hein, Published on 18/08/2021

» Samsung is betting on foldables. The new Galaxy Z Fold 3 will come with IPX8 water resistance, support for the S-pen and an under-display selfie camera. It will be interesting to see how they solved the clarity issue Apple faced with that last one. The front screen will be an adaptive 7.6-inch 120Hz.

LIFE

Change is nigh?

Life, James Hein, Published on 14/10/2020

» A long-awaited US congressional report into Apple, Amazon, Facebook and Google has been published. The surprise for some is that this report from the Democrat-run House Judiciary Committee concludes that the online giants are monopolists that need to be broken up.

LIFE

Edit your apps

Life, James Hein, Published on 01/07/2020

» - I've never been a Twitter user as I find that platform full of bullies and one-sided, poorly researched commentary. By comparison I am now active on Parler, which is a similar platform, but is not restricted to only those ideas that Twitter supports. It is populated by people whose ideas I enjoy reading. If you are bored with the Twits on Twitter then come on over to Parler as an alternative.