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Search Result for “soft power”

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LIFE

Marketeers have simple choices

Life, James Hein, Published on 18/02/2026

» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.

LIFE

Understanding an AI's 'thinking'

Life, James Hein, Published on 22/10/2025

» Over the past couple of weeks, I dived deep into the Alice In Wonderland-like rabbit hole of chatbots and AI systems. This was not your typical "ask a few questions", but more along the lines of jailbreaking the AI to get behind the scenes. You may remember earlier commentary on the code behind the query. This is where the guardrails and biases of the model are coded and why the majority of all AI systems are currently leaning to the Left of the political spectrum.

LIFE

The hidden dangers of AI

Life, James Hein, Published on 24/09/2025

» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.

LIFE

Android is now the new Apple

Life, James Hein, Published on 10/09/2025

» Some may be wondering why have I used an Android phone up to now compared to, say, Apple iPhone? In the beginning, it was for the following four reasons -- a headphone jack, a removable battery, the ability to insert an SD card for storage and the ability to load a program into the computer. That last part may sound a little strange but a 12GB device with 1TB of storage and a graphics unit built in is a computer now. The "program" loading here means you can put your own operating system on the device and install applications, bypassing the Play Store. So where are we now? No headphone jack, no SSD support, no removable battery and based on a recent announcement, no ability to "side-load" programs any more. In other words, Google phones have now or will soon be turned into iPhones.

LIFE

AI will overpromise and underdeliver

Life, James Hein, Published on 27/08/2025

» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.

LIFE

Hey influencers, nobody likes you

Life, James Hein, Published on 30/07/2025

» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.

LIFE

The entitlement epidemic rages

Life, James Hein, Published on 16/07/2025

» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.

LIFE

Connectivity conundrums

Life, James Hein, Published on 18/06/2025

» I'm travelling as I write this, so I thought it would be a good time to cover things like connectivity and the kind of issues I face even in 2025. Connectivity will typically revolve around your smartphone and I recommend you prepare for this in advance. Option one is a new sim card that you put in when you get to your destination.

LIFE

Turning smart glasses into surveillance tools

Life, James Hein, Published on 23/10/2024

» I'm sure most readers are familiar with the Apple Vision Pro, and may have also been witness to someone wearing one out in the real world, because I have. Since then, there has been a new version of the Meta Ray-Bans that look like a pair of nerd glasses from the 1970s. The latter have turned into something from the TV series Person Of Interest by a couple of Harvard undergrads. The pair, AnhPhu Nguyen and Caine Ardayfio, are known for their punch-activated flamethrower. This time they built a system that allows the Ray-Bans to scan faces of people in view, pass this to an AI system that scans the internet for identification, and builds a dossier that is passed back to the glasses. It's called I-XRAY and challenges the concept of privacy because, if available, it will even provide details like address and social security number.

LIFE

Microsoft gets more invasive

Life, James Hein, Published on 05/06/2024

» Microsoft Windows has added a new feature that will record everything you have ever done on your computer. It does this through a new AI feature called Recall for Copilot+ that allows Windows 11 to take screen snapshots every few seconds. Allegedly these are encrypted and saved to your hard drive (filling it up?). No, this is not a new episode of Black Mirror, but a disturbing change in Microsoft's attempt to track everything you do and fill up your hard drives. It may do this for your Zoom calls and meetings (it will record other people on the other end of a call without their permission). This may also include capturing the data you enter into secure forms, including passwords.