Showing 1 - 6 of 6
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What's the state of AI today?
Life, James Hein, Published on 28/08/2024
» Recently, I've talked with a few people about artificial intelligence and watched a few presentations. The gap between what some people think are AI capabilities and actual capabilities is a big one.
YouTube hypocrisy deserves flagging
Life, James Hein, Published on 27/09/2023
» YouTube is behaving badly again. A prominent presenter I occasionally watch, who has millions of subscribers, has been demonetised, for some possible actions 20 years ago. This is not a commentary on potential innocence or guilt, but on YouTube's processes. There are people whose lives are supported by revenue from their presentations on YouTube. This ranges from small fries all the way up to the big fish like the one here. When an individual is demonetised they can lose the ability to support themselves. In this case allegations were made by the media, not the police or authorities, and at the time of writing there have been zero charges made. YouTube is essentially saying, bring us all your viewers so we can hit them with ads and we can make lots of money, but you will be getting nothing for your work.
WFH causes a rethink of sales
Life, James Hein, Published on 03/06/2020
» - I love a good marketing vs predictive analysis battle. Lenovo is guessing the current work-from-home trend will be good for PC makers. This is on top of the orders for laptops that went through the roof as offices closed and staff were asked to work remotely. Sales in Western Europe for example jumped 55%. My organisation just had me take my PC home as they didn't have enough notebooks to go around. Lenovo are betting that if people are working from home on a more permanent basis that will mean more PC sales, predicting 25% to 30% growth in the next two to three years.
AI-aided hope on the horizon
Life, James Hein, Published on 13/02/2019
» Despite some of my criticisms in the past there are some excellent examples of emerging artificial intelligence technologies. I've mentioned some of these from the medical world in earlier articles but a new one caught my eye this week, figuring out in which hotel a picture was taken. No, not to help people remember where holiday snaps were taken but to track down human trafficking where pics of women are taken to sell them for sex. The three groups behind this identification technology are from George Washington University, Temple University and Adobe, all in the US. Like many AI systems a large amount of source data is used and to help with this more than a million images have been collected from 50,000 hotels worldwide. Using all the room elements in backgrounds a neural network is being trained to identify a hotel chain and then a location.
Liberal fascism is destroying social media
Life, James Hein, Published on 29/08/2018
» In general I try to keep out of politics but the issue of what is currently occurring on the most popular social media platforms is a critical one to consider, for everyone. I've briefly touched on this subject in an earlier article.