Showing 1 - 10 of 31
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
The hidden dangers of AI
Life, James Hein, Published on 24/09/2025
» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Popularity of cable news is waning fast
Life, James Hein, Published on 06/11/2024
» The age of the cable news provider is waning. Within 24 hours of the Joe Rogan podcast with former US president Donald Trump, it had over 30 million views on YouTube alone. This is far more than any mainstream news or media outlet gets for any of its shows or presentations.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Latest AI reveals its bias yet again
Life, James Hein, Published on 13/03/2024
» Google's latest version of AI, once Bard but now called Gemini, is yet another indication of how biased the current batch of AI platforms are. I was going to include a bunch of examples but this has received so much coverage that everyone should have seen it by now. Basically, the product offers anything but a white-skinned person in requested pictures. This gave rise to some short-lived pub games. Many found this amusing but after a while it became obvious that Google has shut Gemini down for re-education.
AI is causing concern again
Life, James Hein, Published on 06/12/2023
» There have been two big stories in the IT world over the past couple of weeks. The biggest one concerns OpenAI and its three-day boardroom drama. In a nutshell, the board voted Sam Altman and other members out of the company. The next day, Microsoft picked them up and anyone else who wanted to head over to a new division. That same day, 700-plus employees of OpenAI signed a letter saying they would go if a rogue board member did not quit and bring Sam Altman back. On the third day, Sam was back and three board members were gone.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The new normal of AI fakes
Life, James Hein, Published on 11/10/2023
» Following on from my last article, consider the following scenario. You've grabbed enough clear speech of someone to make a good AI model of them. You write up some text, pass it through the model and verify that the result sounds exactly the same as that individual. This is a little different from the previous example because it's a text to speech model, but essentially the same as using one voice to change to another. You now take a speech or interview from that person, change one word that will essentially change the context, and process this.
Microsoft on the naughty list again
Life, James Hein, Published on 15/03/2023
» Some of you may have already noticed, Microsoft is getting very pushy about installing Windows 11. On one of my machines, it started the process under the guise of a standard update. Softwarekeep.com has an excellent article titled "How to Cancel Windows 11 Update and Stay on Windows 10" that covers many ways to handle this. One option is to revert back to Windows 10 within 10 days of Windows 11 being installed, found here: Start menu > Settings > Windows Update > Advanced options > Recovery > Previous version of Windows. After this arbitrary 10 days, you need to do a clean Windows 10 install. I also recommend the free Windows Update Blocker, currently at version 1.7, as a way to control your Windows updates.