Showing 1 - 10 of 16
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Hey influencers, nobody likes you
Life, James Hein, Published on 30/07/2025
» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.
The entitlement epidemic rages
Life, James Hein, Published on 16/07/2025
» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.
YouTube hypocrisy deserves flagging
Life, James Hein, Published on 27/09/2023
» YouTube is behaving badly again. A prominent presenter I occasionally watch, who has millions of subscribers, has been demonetised, for some possible actions 20 years ago. This is not a commentary on potential innocence or guilt, but on YouTube's processes. There are people whose lives are supported by revenue from their presentations on YouTube. This ranges from small fries all the way up to the big fish like the one here. When an individual is demonetised they can lose the ability to support themselves. In this case allegations were made by the media, not the police or authorities, and at the time of writing there have been zero charges made. YouTube is essentially saying, bring us all your viewers so we can hit them with ads and we can make lots of money, but you will be getting nothing for your work.
Moving images to the next level
Life, James Hein, Published on 16/03/2022
» Let's start this week with a couple of software and technology announcements. The first is from the developer Dominic Szablewski. He has developed a simple, new image format. You will have heard of PNG, JPEG, MPEG, MOV and MP4, which he calls complex. Enter the Quite OK Image Format (QOI). Most of the older formats are closed, need libraries and a lot of computing power to implement and use.
The chips are down for a while
Life, James Hein, Published on 01/09/2021
» If you haven't noticed, there is a microchip shortage. Makers of any device ranging from computers to guitar pedals are finding it difficult to source what they need from the marketplace. Expect delays on most things and if you do get yours in time then thank the silicon gods.
Google bets on offline stores
Life, James Hein, Published on 09/06/2021
» Google is looking to venture into the area where Microsoft failed but Apple still does well, the brick-and-mortar retail store. The first of these will be opened in Chelsea, New York, allowing customers to find their devices like Pixel phones and Pixelbooks, Fitbits and Nest at a physical location. All subject to the latest Covid rules of course.
Happy birthday, Windows 95
Life, James Hein, Published on 02/09/2020
» Exactly 25 years ago on Monday, Aug 25, Microsoft launched Windows 95. This was a pivotal time in computer history. At that time in the US, only about 20% of households had a computer and most of them were either techies or nerds. The World Wide Web was just starting to grow and the word processor and spreadsheet were also in their early days. Windows 95 changed the landscape from the earlier 16-bit technology to a 32-bit operating system and added a bunch of new features and extensions. It was the first time we saw the start button, long filenames, right-click context menus and the recycle bin along with Plug and Play technology. For those that had a drive, there was a CD for installing programmes and of course the FreeCell game, which I still play today. The marketing campaign, which featured The Rolling Stones, actually had people buying Windows 95 without even owning a computer.
Huawei facing tough time outside China
Life, James Hein, Published on 29/07/2020
» China, and in particular Huawei, is not winning these days. Huawei has some excellent hardware. Their latest phones are as good in many aspects as any other manufacturer. However, the fuzzy area is the company's links to the Chinese government. Huawei claims they are not directly linked to the government but many others say there are direct and nefarious links. Huawei recently lost their foothold in the United Kingdom as their 5G network has been disallowed or marginalised for the future. This leaves only Canada as part of the five eyes intelligence partners still supporting Huawei 5G. Other nations have also been hesitant to adopt the technology.
Fujitsu in first big WFH move
Life, James Hein, Published on 15/07/2020
» - As predicted, Fujitsu provided a great example when it announced the permanent closure of half of its office real estate in Japan. They will instead have 80,000 workers working from home permanently. This is a huge redefinition of work culture in the wake of the Covid-19 outbreak. Called the "Work Life Shift" campaign, Fujitsu is to study data on how employees use offices, with a view to giving them more tools and options to work from home, at hubs or be more mobile. This will end the habit of employees commuting to and from offices. It also indicates the allowance of a higher degree of autonomy based on the principle of trust, Fujitsu announced.