Showing 1 - 10 of 28
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
Microsoft put on the naughty step by Aussie regulator
Life, James Hein, Published on 05/11/2025
» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".
Understanding an AI's 'thinking'
Life, James Hein, Published on 22/10/2025
» Over the past couple of weeks, I dived deep into the Alice In Wonderland-like rabbit hole of chatbots and AI systems. This was not your typical "ask a few questions", but more along the lines of jailbreaking the AI to get behind the scenes. You may remember earlier commentary on the code behind the query. This is where the guardrails and biases of the model are coded and why the majority of all AI systems are currently leaning to the Left of the political spectrum.
Connectivity conundrums
Life, James Hein, Published on 18/06/2025
» I'm travelling as I write this, so I thought it would be a good time to cover things like connectivity and the kind of issues I face even in 2025. Connectivity will typically revolve around your smartphone and I recommend you prepare for this in advance. Option one is a new sim card that you put in when you get to your destination.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
Manipulating populations is very easy
Life, James Hein, Published on 25/10/2023
» Have you ever heard of the term SEME, or Search Engine Manipulation Effect? The term was coined back in 2014 by the psychologist Robert Epstein, in his paper "The Search Engine Manipulation Effect (SEME) And Its Possible Impact On The Outcomes Of Elections".
Fact checkers get it wrong
Life, James Hein, Published on 13/09/2023
» First off, I have some follow-up news on an earlier story. The Australian fact checking group I mentioned being paid by Meta has been suspended for providing a series of "false" fact checks that turned out to be actually true. As I pointed out, many of the so-called fact checkers don't have any experience in the field they are apparently providing the check for. This will be particularly true in any politically charged area.
New chatbot can do a lot, but can you trust it?
Life, James Hein, Published on 18/01/2023
» Over the New Year break, I was digging a bit more into artificial intelligence and especially how the ChatGPT can be used and how it could affect society.