Showing 1 - 9 of 9
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
Headlines are disappointing
Life, James Hein, Published on 22/11/2023
» If you have been in any way involved in social media over the past few years, there will be words that immediately have you wondering if the headline is in any way real. My favourite recently was "SpaceX Launched REAL UFO In ISRAEL! HAMAS And Iran Shocked!" on YouTube.
Memory keeps getting cheaper and better
Life, James Hein, Published on 05/07/2023
» I recently picked up a portable 5TB drive for around US$100 (3,516 baht) and it reminded me of the time I got a 500MB internal drive for about the same price, but the difference is a thousand times the storage that can be carried with you for the same amount of money. Yes, the value of money has changed somewhat during that time so the original drive actually cost more but you get the idea, things keep getting better and the prices keep dropping. I sometimes wonder how long this will last, but for a few decades now that has been the story and it looks like it will be that way for the near future at least.
Microsoft stock booming on AI run
Life, James Hein, Published on 07/06/2023
» It's not a good time to be working for Microsoft, but it is a good time to be a shareholder or executive. Stock is up over 30%, net income is up and the CEO Satya Nadella got a nice 10% raise. Regular workers received no pay rise, or effectively a 5% pay cut due to inflation. Microsoft has rationalised it as pat and generic reasons like a "competitive environment" and the "global macroeconomic uncertainties". In reality, Microsoft is using the money to jump into the AI wave through a multibillion-dollar partnership with OpenAI.
When internet platforms are the judge and jury
Life, James Hein, Published on 20/01/2021
» The start of this year does not bode well for freedom of speech advocates. Consider this thought experiment. You are a citizen of Mythomia. You enjoy decent internet speeds but a group of organisations dominate the social media space. Your leader communicates with the populace via social media. One day the organisations decide they don't like the politics of the leader and cut off all means of communication with the populace. How would you feel about that?
Change is nigh?
Life, James Hein, Published on 14/10/2020
» A long-awaited US congressional report into Apple, Amazon, Facebook and Google has been published. The surprise for some is that this report from the Democrat-run House Judiciary Committee concludes that the online giants are monopolists that need to be broken up.
AI -- what is it good for?
Life, James Hein, Published on 28/08/2019
» Why do we care about machine learning and the kind of Artificial Intelligence (AI) systems I mentioned last time? The amount of data being taken in by systems in modern times is outstripping the ability of humans to keep up. Enter machine learning systems to pre-process the information, highlight patterns and identify the bits and pieces that humans may find interesting. Key areas include fraud detection, whereby a set of rules is applied to data and flagged if those rules are detected. It also includes the age-old problem of the best delivery routes to bring manufactured goods to customers, with the additional benefit of using less fuel. A recent McKinsey report found that AI improved on "traditional analytics techniques" in 400 use cases across 19 industries and nine business functions. As far as the current situation, AI or machine learning is not an end state. Human intervention is still required to make sure the results make sense and also to ensure stuff isn't being missed in the process. There is also continuing training and refinement being regularly applied. It's a growing field and those organisations that are not at least aware of it could be left behind by their competitors. At least, until Skynet takes over.
The madness of big data
Life, James Hein, Published on 31/07/2019
» 'Data is the new oil." That's what the marketing departments are telling us at least and in particular our senior management.