Showing 1 - 10 of 15
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Microsoft put on the naughty step by Aussie regulator
Life, James Hein, Published on 05/11/2025
» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".
Online Safety Act is a bad joke
Life, James Hein, Published on 13/08/2025
» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.
Is your internet speed too slow?
Life, James Hein, Published on 09/04/2025
» How important is a good internet connection? This is one of those how long is a piece of string or what computer should I get questions. Back in the day, it was a huge jump from zero bits per second to a 2400 Baud modem. People and businesses were willing to pay a large sum to get connected because it opened up a new world of possibilities, ranging from not needing to go to the library as often and being able to sell and market products online. When and how often you paid for the next upgrade depended on your use case and the capabilities it provided. The next major jumps in speed were 4800, 9600 and 14400bps and everyone jumped to one of these as a next step. During this period, the mid 90s, the T1 at 1.544Mbps was the imaginary godlike speed we all dreamed about but didn't have money to afford. That speed provided real time video conference calls and was limited to government and large business concerns that typically involved a dedicated screening room. This was also when the concept of data compression started to gain popularity as you could send more with less bits.
What's the state of AI today?
Life, James Hein, Published on 28/08/2024
» Recently, I've talked with a few people about artificial intelligence and watched a few presentations. The gap between what some people think are AI capabilities and actual capabilities is a big one.
EU demands Apple play fair
Life, James Hein, Published on 22/06/2022
» It looks like the Apple-specific charging cable may be a thing of the past with the European Union demanding that all smartphone makers use a universal USB-C port for wired charging by 2024. The same rule will be applied to many other electronic devices like tablets, cameras, headphones, handheld video game consoles and e-readers. In the future, laptops will need to follow the same rule.
Prediction hits and misses for 2021
Life, James Hein, Published on 22/12/2021
» It is time once again to look back at 2021 to see what happened and how my predictions panned out.
WFH causes a rethink of sales
Life, James Hein, Published on 03/06/2020
» - I love a good marketing vs predictive analysis battle. Lenovo is guessing the current work-from-home trend will be good for PC makers. This is on top of the orders for laptops that went through the roof as offices closed and staff were asked to work remotely. Sales in Western Europe for example jumped 55%. My organisation just had me take my PC home as they didn't have enough notebooks to go around. Lenovo are betting that if people are working from home on a more permanent basis that will mean more PC sales, predicting 25% to 30% growth in the next two to three years.
Virus exposes the good and bad of tech
Life, James Hein, Published on 22/04/2020
» Google has not been doing so well in the UK. A High Court battle between Foundem and Google, which has been ongoing since 2006, has reached an interesting stage. The issue is ranking algorithms. Readers will remember that I've written about this subject in the past. Foundem had asked the court to approve a review of Google's ranking algorithms by an independent expert. Their claim is that Google demoted Foundem in favour of paid adverts because Foundem is a commercial rival. Google was given the offer to withdraw their evidence that only a Search Engine Optimisation (SEO) engineer could understand and when they refused, a choice was made to let an expert examine an unredacted version of the evidence and comment on it. This puts Google in an interesting place. If they withdraw their redacted evidence, it could indicate they are trying to hide something and if they refuse expert analysis, it could indicate the same thing. Their claim is that if an expert looks at the code, they will lose their competitive advantage. Yes, the judge saw through this one as well. The case is currently on hold amid the current Covid-19 situation.
AI -- what is it good for?
Life, James Hein, Published on 28/08/2019
» Why do we care about machine learning and the kind of Artificial Intelligence (AI) systems I mentioned last time? The amount of data being taken in by systems in modern times is outstripping the ability of humans to keep up. Enter machine learning systems to pre-process the information, highlight patterns and identify the bits and pieces that humans may find interesting. Key areas include fraud detection, whereby a set of rules is applied to data and flagged if those rules are detected. It also includes the age-old problem of the best delivery routes to bring manufactured goods to customers, with the additional benefit of using less fuel. A recent McKinsey report found that AI improved on "traditional analytics techniques" in 400 use cases across 19 industries and nine business functions. As far as the current situation, AI or machine learning is not an end state. Human intervention is still required to make sure the results make sense and also to ensure stuff isn't being missed in the process. There is also continuing training and refinement being regularly applied. It's a growing field and those organisations that are not at least aware of it could be left behind by their competitors. At least, until Skynet takes over.