Showing 1 - 10 of 28
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Android is now the new Apple
Life, James Hein, Published on 10/09/2025
» Some may be wondering why have I used an Android phone up to now compared to, say, Apple iPhone? In the beginning, it was for the following four reasons -- a headphone jack, a removable battery, the ability to insert an SD card for storage and the ability to load a program into the computer. That last part may sound a little strange but a 12GB device with 1TB of storage and a graphics unit built in is a computer now. The "program" loading here means you can put your own operating system on the device and install applications, bypassing the Play Store. So where are we now? No headphone jack, no SSD support, no removable battery and based on a recent announcement, no ability to "side-load" programs any more. In other words, Google phones have now or will soon be turned into iPhones.
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Online Safety Act is a bad joke
Life, James Hein, Published on 13/08/2025
» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.
Microsoft's quantum conundrum
Life, James Hein, Published on 12/03/2025
» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.
Popularity of cable news is waning fast
Life, James Hein, Published on 06/11/2024
» The age of the cable news provider is waning. Within 24 hours of the Joe Rogan podcast with former US president Donald Trump, it had over 30 million views on YouTube alone. This is far more than any mainstream news or media outlet gets for any of its shows or presentations.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Q&A, truth, lies, the web and you
Life, James Hein, Published on 10/04/2024
» The online world is changing and not necessarily for the better. I'm old enough to remember what you were looking for came up as the first search result, when there was a search facility, that is. The old Bulletin Boards kept their subject matter to the topic of the board with opinions kept to opinion sites. Sites on science were not one-sided as they presented the facts along with the supporting data for checking and verification. If people disagreed, they also brought their data along to challenge a thesis and a healthy and often robust debate followed. That was then.
Latest AI reveals its bias yet again
Life, James Hein, Published on 13/03/2024
» Google's latest version of AI, once Bard but now called Gemini, is yet another indication of how biased the current batch of AI platforms are. I was going to include a bunch of examples but this has received so much coverage that everyone should have seen it by now. Basically, the product offers anything but a white-skinned person in requested pictures. This gave rise to some short-lived pub games. Many found this amusing but after a while it became obvious that Google has shut Gemini down for re-education.
Advertising ruins everything
Life, James Hein, Published on 28/02/2024
» Remember this day because I have a prediction. Recently, for the first time, I had two ads appear when watching a Rumble video. Rumble is a YouTube alternative that until now had been ad free. The platform allows those banned by YouTube for political reasons to make their presentations, along with anyone else who wants to post videos. My prediction is that the current ads, currently 30 second ones you can skip after a few seconds that appear at the start of your video, will gradually become more prevalent and longer, without being able to skip, and eventually will become as annoying as Facebook.