Showing 1 - 10 of 16
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
We know they know we know about privacy
Life, James Hein, Published on 03/12/2025
» Strap in, because today I'm covering what is going to be happening over the next few months to get even more data about you and what you are doing on the internet. Let's start with the recent exposure of around 3.5 billion phone numbers from WhatsApp, the private platform.
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Turning smart glasses into surveillance tools
Life, James Hein, Published on 23/10/2024
» I'm sure most readers are familiar with the Apple Vision Pro, and may have also been witness to someone wearing one out in the real world, because I have. Since then, there has been a new version of the Meta Ray-Bans that look like a pair of nerd glasses from the 1970s. The latter have turned into something from the TV series Person Of Interest by a couple of Harvard undergrads. The pair, AnhPhu Nguyen and Caine Ardayfio, are known for their punch-activated flamethrower. This time they built a system that allows the Ray-Bans to scan faces of people in view, pass this to an AI system that scans the internet for identification, and builds a dossier that is passed back to the glasses. It's called I-XRAY and challenges the concept of privacy because, if available, it will even provide details like address and social security number.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
Manipulating populations is very easy
Life, James Hein, Published on 25/10/2023
» Have you ever heard of the term SEME, or Search Engine Manipulation Effect? The term was coined back in 2014 by the psychologist Robert Epstein, in his paper "The Search Engine Manipulation Effect (SEME) And Its Possible Impact On The Outcomes Of Elections".
You are being tracked and here's how to avoid it
Life, James Hein, Published on 02/02/2022
» I decided to spend some time this week addressing security and data sharing. This was prompted by me reading Permanent Record by Edward Snowden, watching Dr Robert Epstein on The Joe Rogan Experience, my son enrolling in a cyber security course and my experience over the years.
Chip shortage over by 2023... maybe
Life, James Hein, Published on 29/09/2021
» The current chip shortage could should be a thing of the past by 2023... maybe. The current foundries are booked out for the rest of the year and are starting to catch up with current demand. New plants will be coming online by the end of 2022. The maybe part here is the potential shortage of raw materials needed in the fabrication process. This could be a problem by 2023, or perhaps we may have new manufacturing process by then. Fingers crossed that all is good by the end of next year.