Showing 1 - 10 of 38
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
Android is now the new Apple
Life, James Hein, Published on 10/09/2025
» Some may be wondering why have I used an Android phone up to now compared to, say, Apple iPhone? In the beginning, it was for the following four reasons -- a headphone jack, a removable battery, the ability to insert an SD card for storage and the ability to load a program into the computer. That last part may sound a little strange but a 12GB device with 1TB of storage and a graphics unit built in is a computer now. The "program" loading here means you can put your own operating system on the device and install applications, bypassing the Play Store. So where are we now? No headphone jack, no SSD support, no removable battery and based on a recent announcement, no ability to "side-load" programs any more. In other words, Google phones have now or will soon be turned into iPhones.
Jetsons cars finally take off
Life, James Hein, Published on 26/03/2025
» Some readers will remember the old cartoon The Jetsons. This promised a future with flying cards, robot assistants and helpful computer tools. We have or are getting very close to the robot assistants, and the latest artificial intelligence offerings seem to be the automated helpers. Missing to date are the flying cars. That may have changed with the new Jetson ONE, a single person flying car I saw a demonstration of in a recent video. It looked good, seemed to fly with good stability and landed without any issue. You can find the demos with a simple search. The craft has vertical take-off and landing capability. However, I shudder to think of what thousands of these might look like in the skies above a city without some serious improvements in driving and collision avoidance.
Microsoft gets more invasive
Life, James Hein, Published on 05/06/2024
» Microsoft Windows has added a new feature that will record everything you have ever done on your computer. It does this through a new AI feature called Recall for Copilot+ that allows Windows 11 to take screen snapshots every few seconds. Allegedly these are encrypted and saved to your hard drive (filling it up?). No, this is not a new episode of Black Mirror, but a disturbing change in Microsoft's attempt to track everything you do and fill up your hard drives. It may do this for your Zoom calls and meetings (it will record other people on the other end of a call without their permission). This may also include capturing the data you enter into secure forms, including passwords.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
Manipulating populations is very easy
Life, James Hein, Published on 25/10/2023
» Have you ever heard of the term SEME, or Search Engine Manipulation Effect? The term was coined back in 2014 by the psychologist Robert Epstein, in his paper "The Search Engine Manipulation Effect (SEME) And Its Possible Impact On The Outcomes Of Elections".
Fact checkers get it wrong
Life, James Hein, Published on 13/09/2023
» First off, I have some follow-up news on an earlier story. The Australian fact checking group I mentioned being paid by Meta has been suspended for providing a series of "false" fact checks that turned out to be actually true. As I pointed out, many of the so-called fact checkers don't have any experience in the field they are apparently providing the check for. This will be particularly true in any politically charged area.
The World Wide Web turns 30
Life, James Hein, Published on 10/05/2023
» The public version of the World Wide Web turned 30 recently. Back in 1989, Tim Berners-Lee proposed a global hypertext system called Mesh. The next year he added a hypertext GUI browser and editor and called the result the WorldWideWeb. Inside CERN, people loved it and by January 1993 the world had around 50 HTTP servers. By February, the first graphic browser appeared known as Mosaic and by April of that year, CERN decided the project belonged to humanity and the public domain version of the WWW was born. The rest and billions of web pages later, is history.