Showing 1 - 10 of 37
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Online Safety Act is a bad joke
Life, James Hein, Published on 13/08/2025
» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Rise of fake AI content
Life, James Hein, Published on 23/04/2025
» We have unofficially entered the time of the fake AI generated content. It's not perfect yet, but it's good enough to fool many people. I use a YouTube alternative, which means I have more time to watch videos across a wide range. In the last few weeks, I've noticed an increase in AI generated product that is fake. One standout is the Got Talent franchise where people have grafted AI generated acts with cuts from responses from the panel. They look great, like a woman transforming into a lion, but it's all fake. Even some of those cute animal videos are now fake. Why? More clicks so more income all based on fabricated videos.
Doom, not gloom kicks off my 2025
Life, James Hein, Published on 29/01/2025
» Over the years, the game Doom has been ported onto some amazing platforms including a pregnancy test kit screen. The latest iteration of this practice has turned up in a version that will run in a .PDF file. If you are like me, then this will cause your mental processing to pause for a moment and your next thought may well be: "Wait, what?" The Portable Document Format (PDF) was developed to present documents in a manner that is independent of the software, hardware and operating system showing them. While it does this well, some malware writers have exploited its complexities.
Bill has ways of forcing updates
Life, James Hein, Published on 22/05/2024
» If you are a Microsoft user, private or business, there is a site you should keep an eye on. Search "Microsoft end of life dates" and then select the result with the heading "Overview – Product End of Support and Retirements", associated with learn.microsoft.com. On the left-hand side there are years. Click on 2025, for example, and you will see that Office 2016 and 2019 products will no longer be supported after Oct 14 of that year. On that same date, Windows 10 will be retired. For both of these there will be no new security updates. For some, this will not be an issue, but organisations will need to take note as it means their security will be potentially compromised after a while. Even with Windows 10 still outselling Windows 11, Microsoft will be pushing people to upgrade over the next 18 months and for many, this will no longer be free. People and organisations tend to stick with what works and Microsoft doesn't like that, so it stops supporting older products. The site will tell you when you will start to be at risk and after that you can decide what to do.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Latest AI reveals its bias yet again
Life, James Hein, Published on 13/03/2024
» Google's latest version of AI, once Bard but now called Gemini, is yet another indication of how biased the current batch of AI platforms are. I was going to include a bunch of examples but this has received so much coverage that everyone should have seen it by now. Basically, the product offers anything but a white-skinned person in requested pictures. This gave rise to some short-lived pub games. Many found this amusing but after a while it became obvious that Google has shut Gemini down for re-education.
Manipulating populations is very easy
Life, James Hein, Published on 25/10/2023
» Have you ever heard of the term SEME, or Search Engine Manipulation Effect? The term was coined back in 2014 by the psychologist Robert Epstein, in his paper "The Search Engine Manipulation Effect (SEME) And Its Possible Impact On The Outcomes Of Elections".