Showing 1 - 10 of 46
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Hey influencers, nobody likes you
Life, James Hein, Published on 30/07/2025
» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.
The entitlement epidemic rages
Life, James Hein, Published on 16/07/2025
» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.
Microsoft's quantum conundrum
Life, James Hein, Published on 12/03/2025
» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.
Turning smart glasses into surveillance tools
Life, James Hein, Published on 23/10/2024
» I'm sure most readers are familiar with the Apple Vision Pro, and may have also been witness to someone wearing one out in the real world, because I have. Since then, there has been a new version of the Meta Ray-Bans that look like a pair of nerd glasses from the 1970s. The latter have turned into something from the TV series Person Of Interest by a couple of Harvard undergrads. The pair, AnhPhu Nguyen and Caine Ardayfio, are known for their punch-activated flamethrower. This time they built a system that allows the Ray-Bans to scan faces of people in view, pass this to an AI system that scans the internet for identification, and builds a dossier that is passed back to the glasses. It's called I-XRAY and challenges the concept of privacy because, if available, it will even provide details like address and social security number.
A new low in online scams
Life, James Hein, Published on 17/07/2024
» According to the Australia's Competition and Consumer Commission (ACCC), scammers are now targeting scam victims with fake offers to help them recover from scams. The con is to use information from those scammed in the past and approach these people with an offer to recover the funds they have lost for, of course, an up-front fee.
Imagining a world without cash
Life, James Hein, Published on 08/05/2024
» How safe are you in a purely digital economy? If you are carrying cash, someone can of course rob you, or you can lose it or give it to someone. You can also have a stash of it at home for emergencies or for buying something from a garage sale. For the most part, you retain control over any cash you manage. Electronic cash can still be stolen and your ability to spend it can be taken by someone else if your details get into the wrong hands. However, it's convenient, just tap and go, or in some cases, just wave your smartphone over a pad. While you have no idea where your money actually is, a small piece of plastic, your watch or a phone can retrieve it for you for a payment. You can even use it to get cash from a wall.
YouTube hypocrisy deserves flagging
Life, James Hein, Published on 27/09/2023
» YouTube is behaving badly again. A prominent presenter I occasionally watch, who has millions of subscribers, has been demonetised, for some possible actions 20 years ago. This is not a commentary on potential innocence or guilt, but on YouTube's processes. There are people whose lives are supported by revenue from their presentations on YouTube. This ranges from small fries all the way up to the big fish like the one here. When an individual is demonetised they can lose the ability to support themselves. In this case allegations were made by the media, not the police or authorities, and at the time of writing there have been zero charges made. YouTube is essentially saying, bring us all your viewers so we can hit them with ads and we can make lots of money, but you will be getting nothing for your work.
Fact checkers get it wrong
Life, James Hein, Published on 13/09/2023
» First off, I have some follow-up news on an earlier story. The Australian fact checking group I mentioned being paid by Meta has been suspended for providing a series of "false" fact checks that turned out to be actually true. As I pointed out, many of the so-called fact checkers don't have any experience in the field they are apparently providing the check for. This will be particularly true in any politically charged area.
Who checks the fact checkers?
Life, James Hein, Published on 30/08/2023
» The information landscape has changed a great deal over the past five years. Back in the 1990s, information exchange was mostly between academics and IT people. The majority of the information was accurate and typically scientific or technical in nature. The communication was polite and debates were just that, debates. It was an inclusive community, though in some cases you were required to stick to the topic at hand. Then came the social media platforms.