Showing 1 - 4 of 4
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Samsung again pushing foldables
Life, James Hein, Published on 18/08/2021
» Samsung is betting on foldables. The new Galaxy Z Fold 3 will come with IPX8 water resistance, support for the S-pen and an under-display selfie camera. It will be interesting to see how they solved the clarity issue Apple faced with that last one. The front screen will be an adaptive 7.6-inch 120Hz.
WFH causes a rethink of sales
Life, James Hein, Published on 03/06/2020
» - I love a good marketing vs predictive analysis battle. Lenovo is guessing the current work-from-home trend will be good for PC makers. This is on top of the orders for laptops that went through the roof as offices closed and staff were asked to work remotely. Sales in Western Europe for example jumped 55%. My organisation just had me take my PC home as they didn't have enough notebooks to go around. Lenovo are betting that if people are working from home on a more permanent basis that will mean more PC sales, predicting 25% to 30% growth in the next two to three years.
A work around for Microsoft's landmines
Life, James Hein, Published on 04/07/2018
» The law in the European Union that I mentioned in the last article was passed as expected and the response from many quarters has been savage. At the time of writing it has yet to be ratified but it has seeded confusion in the online world as to what will be allowed and what won't. It could end up being a subjective nightmare but that is what you get when you are run by a group of essentially faceless bureaucrats in Belgium. I don't think we have heard the end of this one.