Showing 1 - 10 of 12
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Online Safety Act is a bad joke
Life, James Hein, Published on 13/08/2025
» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.
LLMs are left-leaning models
Life, James Hein, Published on 07/05/2025
» A while back I wrote about the political bias in Large Language Models (LLMs). Since then the models have evolved and David Rozado has conducted more recent tests based on four of the popular political orientation tests. Using the Political Compass, Political Spectrum, Political Correctness and Eysenck tests, he worked with xAI Grok 3 beta, Google's Gemini 2.5 pro, Deepseek V3, OpenAI GPT 4.1 and Meta's Llama 4 Maverick. In all but one of the tests Grok 3 was closest to the centre, and on average was the clear leader. All the models were still located in the Left Libertarian quadrant, with Grok just sneaking into a more Conservative area with the Eysenck test. These tests are of course but one way to measure the political leanings of any LLM. Overall however, it does still indicate the left-leaning bias in all models tested so far. If you want to see more details, you can visit David Rozado's substack.
Microsoft's quantum conundrum
Life, James Hein, Published on 12/03/2025
» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.
AI, LLMs still got those data blues
Life, James Hein, Published on 12/02/2025
» The past weeks have been very heavily tilted towards artificial intelligence (AI) news. Before I cover some of it, a reminder that generative AI (gAI) is not the same as General AI (G-AI). The former is where the model can make some inferences, the latter is an AI system that can perform just like a human across multiple subject areas.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
AI is causing concern again
Life, James Hein, Published on 06/12/2023
» There have been two big stories in the IT world over the past couple of weeks. The biggest one concerns OpenAI and its three-day boardroom drama. In a nutshell, the board voted Sam Altman and other members out of the company. The next day, Microsoft picked them up and anyone else who wanted to head over to a new division. That same day, 700-plus employees of OpenAI signed a letter saying they would go if a rogue board member did not quit and bring Sam Altman back. On the third day, Sam was back and three board members were gone.
EU demands Apple play fair
Life, James Hein, Published on 22/06/2022
» It looks like the Apple-specific charging cable may be a thing of the past with the European Union demanding that all smartphone makers use a universal USB-C port for wired charging by 2024. The same rule will be applied to many other electronic devices like tablets, cameras, headphones, handheld video game consoles and e-readers. In the future, laptops will need to follow the same rule.
Got them new phone blues
Life, James Hein, Published on 30/03/2022
» It has been 3 years and I have a new phone. Thanks to a very generous rebate from Vodaphone I have the latest flagship in my hands. It feels nice and solid but I immediately put it in a Spigen Neo case, rated as one of the best by some reviewers. I have been happy with the Spigen range over the years. I watched some drop tests and prefer the phone to stay in good shape so I'm also considering a decent screen protector.
Diminishing returns
Life, James Hein, Published on 05/06/2019
» The first three months of 2019 saw Apple and Samsung collectively selling 17.5 million fewer smartphones globally compared to last year. As I've previously noted, we have market saturation and a lack of yearly upgrades for many users. I upgrade with roughly every third model, for example. The premium end of the market also continues to move out of the reach of many, meaning fewer people can upgrade as often. The innovation jump in successive models is also diminishing, so they lack the wow factor that drove earlier upgrades. These figures do not include the impact of the latest Samsung S10 range which shipped at the end of the quarter. The top three remain Samsung, Huawei and Apple. This may change with the recent US Huawei bans, or at least reduce any growth. Even after price cuts, Apple's sales fell 17.6% in the quarter leaving Samsung as the one least likely to lose their position in the next few months. Oppo and Viva rounded out the top five in sales with Xiaomi nibbling at their heels.